Media Strategist

Job Description

Job Description

Salary : Mend Join Make

Media Strategist

Traditional & Digital Buying Role

Updated May 28, 2025

At Mend Join Make (MJM), we create purposeful work for impactful clients in the ophthalmology industry and nonprofit sector. We mend what already exists, join our clients knowledge with our industry expertise, and make new work thats rich with meaning.

Were looking to add a strategic and detail-oriented Media Strategist to our growing team. This role requires hands-on experience across both traditional and digital media platforms, combining analytical skills with a passion for smart, meaningful media investments. Youll develop and execute strategic media plans that amplify our clients messages and drive results. This role includes working closely with vendor partners, media outlets, and clients to strategize, execute, optimize, and report on media campaigns across traditional and digital channels.

Key Responsibilities

Media Strategy & Buying Traditional and Digital

• Develop comprehensive media plans that align with client goals, budgets, and target audiences
• Execute and optimize buys across traditional (TV, radio, print, out-of-home) and digital channels (display, video, CTV, social, SEM)
• Conduct audience research and translate insights into effective media strategies
• Negotiate and secure media placements, ensuring cost-efficiency and maximum ROI
• Traffic all traditional and digital media assets with vendor partners and in platforms
• Cultivate and maintain relationships with media vendors, publishers, and reps across all channels
• Monitor campaign delivery and performance; recommend optimizations based on data and KPIs
• Create clear, data-driven reports that communicate impact to clients and internal teams
• Stay updated on industry and media trends, market conditions, platform updates, emerging tools and tactics, and audience behavior to identify new strategies.

Collaborative Planning

Required Skills and Qualifications

Preferred Skills and Qualifications

If youre a strategic thinker who enjoys connecting the dots between data, creativity, and purposelets talk.