Talent.com
Vice President, Demand Generation
Vice President, Demand GenerationRyan • Plano, TX, United States
Vice President, Demand Generation

Vice President, Demand Generation

Ryan • Plano, TX, United States
10 days ago
Job type
  • Full-time
Job description

Vice President, Demand Generation

Ryan

Benefits

  • Generous Personal Time Off (PTO) Benefits
  • 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
  • Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
  • Benefits Eligibility Effective Day One
  • 401K with Employer Match
  • Tuition Reimbursement After One Year of Service
  • Fertility Assistance Program
  • Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service

About the Role

The Vice President reports to the Chief Marketing Officer (CMO) and supports the CMO in developing and implementing comprehensive short and long range internal and external marketing plans to help increase brand awareness, drive growth, and improve firm performance. This position is expected to uphold the mission and values established by the firm. This position assists the CMO with creation and management of a firm-wide marketing plan and budget, which is closely associated with the firm-wide growth plan, created by the CEO, COO, and Board of Directors.

Duties and Responsibilities, Aligned With Ryan’s Key Results

  • Build, mentor, and lead a high-performing global demand generation team, cultivating innovation, accountability, and career growth.
  • Promote an inclusive, collaborative culture that fosters modern marketing capabilities and continuous learning.
  • Collaborate with peers in brand, events, and communications to ensure alignment and best practice sharing.
  • Champion cross‑departmental collaboration with Sales, Service Delivery, and Sales Operations teams to align on goals and streamline execution.
  • Provide clear strategic direction while developing pathways for growth and advancement.
  • Design and execute integrated campaigns tailored to enterprise and mid‑market segments, aligned with vertical industry strategies.
  • Translate tax policy changes and competitive insights into targeting, messaging, and new go‑to‑market opportunities.
  • Partner with Sales and Regional Leadership to deliver campaigns that address local market needs and capture emerging opportunities.
  • Create outbound and account‑based marketing (ABM) strategies to drive net‑new client acquisition, cross‑sell, and upsell opportunities.
  • Partner with the Events team to align campaign and event plans, supporting with messaging and content development that drive client engagement and lead generation.
  • Own and deliver pipeline growth targets through multi‑channel programs (digital, paid media, webinars, ABM, and integrated campaigns).
  • Leverage data and analytics to evaluate and optimize campaign performance, lead quality, and funnel conversion.
  • Collaborate with marketing operations to enhance reporting and turn insights into improvements that increase marketing’s contribution to revenue.
  • Partner with Service Delivery to guide allocation of the demand generation budget within the P&L, ensuring resources are aligned to maximize ROI and support growth priorities.
  • Ensure brand consistency, positioning, and messaging across campaigns in collaboration with brand, events, and communications teams.
  • Other duties as assigned.
  • Education and Experience

  • Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
  • 15+ years of progressive experience in B2B demand generation, marketing strategy, or go‑to‑market leadership with at least 5+ years in professional services.
  • Proven success in scaling global demand generation and ABM programs that deliver measurable pipeline and revenue growth.
  • Excellent project management, communication, and stakeholder influence skills with ability to align senior leadership and cross‑functional teams.
  • Computer Skills

    To perform this job successfully, an individual must have intermediate to advanced skills in Microsoft Word, Excel, Outlook, Access, PowerPoint, and Internet navigation and research. Proficiency with marketing automation platforms (Eloqua, Marketo, HubSpot), strong experience with CRM tools, particularly Salesforce. Familiarity with data visualization and analytics platforms (Tableau, Power BI, Google Analytics). Working knowledge of SEO, paid search, social media platforms, and ABM tools (Demandbase, 6sense).

    Additional Experience

  • Strong project management, communication, and stakeholder influence skills with the ability to align senior leadership and cross‑functional teams.
  • Excellent organizational skills and attention to detail.
  • Excellent interpersonal skills with an ability to build strong relationships.
  • Integrity in high‑profile collaborative execution of cross‑functional deliverables.
  • Certificates and Licenses

  • Valid driver’s license required.
  • No formal certifications required; however, certifications in Pardot, Marketo, Eloqua, HubSpot, or Google Ads are a plus.
  • Leadership or digital marketing certifications (AMA PCM, Pragmatic Institute) are advantageous.
  • Supervisory Responsibilities

  • Directly manages a team of demand generation managers and campaign specialists.
  • Responsible for performance management, training, coaching, and resource planning.
  • Provides direction, feedback, and leadership in line with Ryan’s values and leadership principles.
  • Seniority Level

    Executive

    Employment Type

    Full‑time

    Job Function

    Marketing and Sales

    #J-18808-Ljbffr

    Create a job alert for this search

    Vice President Demand Generation • Plano, TX, United States

    Related jobs
    Vice President, Customer Growth

    Vice President, Customer Growth

    Advatix, Inc. • Dallas, TX, US
    Full-time
    Quick Apply
    Vice President, Customer Growth Role Description Position Title : .Vice President, Customer Growth Location : Dallas, TX Reports To : Chief Consulting Officer Department : Value Creation Employment Type...Show more
    Last updated: 30+ days ago
    Director, Customer Experience

    Director, Customer Experience

    Simpson Strong-Tie • McKinney, TX, United States
    Full-time
    Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry.We maintain a reputation as a trusted manufacturer, partner, and corporate citi...Show more
    Last updated: 26 days ago • Promoted
    Senior Vice President, Global Strategic Accounts

    Senior Vice President, Global Strategic Accounts

    Origina • Plano, Texas, USA
    Full-time
    At Origina we areon a mission to change the software world.We arethe leading global independent software maintenance vendor for IBM HCL and VMware that Gartner. At Origina our values of Trust Fairne...Show more
    Last updated: 11 days ago • Promoted
    Director Production Control and Logistics McKinney, TX

    Director Production Control and Logistics McKinney, TX

    RTX • McKinney, Texas, USA
    Full-time
    TX190 : 2501 West University McKinney 2501 West University McKinney TX 75070 USA.Person or Immigration Status Requirements : . At Raytheon the foundation of everything we do is rooted in our values a...Show more
    Last updated: 10 days ago • Promoted
    VP Business Development

    VP Business Development

    Wintrust • Frisco, Texas, USA
    Full-time
    Wintrust Asset Finance is an equipment-focused financing group that offers sophisticated loan and lease products to commercial companies throughout the country in a wide range of industries includi...Show more
    Last updated: 7 days ago • Promoted
    Global Supplier Services - Vice President

    Global Supplier Services - Vice President

    JPMorganChase • Plano, TX, United States
    Full-time
    The Sourcing Analytics Manager role will be assisting in discovering, designing and implementing sourcing tools and dashboards. As a Sourcing Analytics Manager within Global Supplier Services, you w...Show more
    Last updated: 10 days ago • Promoted
    Vice President, Digital Product Operations

    Vice President, Digital Product Operations

    SRS Distribution • McKinney, Texas, USA
    Full-time
    SRS Distribution part of The Home Depot family of companies is transforming how professional contractors in the roofing and building products trades grow their businesses.Through Roof Hubour flagsh...Show more
    Last updated: 11 days ago • Promoted
    Director, Demand Generation

    Director, Demand Generation

    AssetWatch • Dallas, TX, US
    Full-time
    AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customer...Show more
    Last updated: 23 days ago • Promoted
    LEAD SALES ASSOCIATE-FT in MCKINNEY, TX S10421

    LEAD SALES ASSOCIATE-FT in MCKINNEY, TX S10421

    Dollar General • Mckinney, TX, US
    Full-time
    Work where you matter at Dollar General, our mission is Serving Others! We value each and every one of our employees.Whether you are looking to launch a new career in one of our many convenient sto...Show more
    Last updated: 30+ days ago • Promoted
    Vice President of Sales

    Vice President of Sales

    Korn Ferry • Dallas, TX, US
    Full-time
    Vice President of Sales – Real Estate Invest Firm (Dallas, TX).Our client is a leading capital markets division within a vertically integrated residential real estate enterprise headquartered...Show more
    Last updated: 8 days ago • Promoted
    Vice President - Portfolio and MSR Analytics

    Vice President - Portfolio and MSR Analytics

    Selene Finance LP. • Dallas, TX, United States
    Full-time
    Vice President - Portfolio and MSR Analytics page is loaded## Vice President - Portfolio and MSR Analyticsremote type : Hybridlocations : Dallas, TXtime type : Full timeposted on : Posted 3 Day...Show more
    Last updated: 30+ days ago • Promoted
    Business Development Manager Natural Gas (Remote)

    Business Development Manager Natural Gas (Remote)

    Emerson • McKinney, Texas, USA
    Remote
    Full-time
    As our Business Development Manager (BDM) you will be the resident expert for the Pressure Management Groups Regulator portfolio in fuel gas applications in North America and will help drive growth...Show more
    Last updated: 20 days ago • Promoted
    Vice President, Demand Generation

    Vice President, Demand Generation

    Ryan LLC • Plano, TX, United States
    Full-time
    Vice President, Demand Generation page is loaded## Vice President, Demand Generationlocations : Planotime type : Full timeposted on : Posted 24 Days Agojob requisition id : R0018455 • Hybrid Wor...Show more
    Last updated: 1 day ago • Promoted
    Vice President, Product (Global)

    Vice President, Product (Global)

    Cart.com • Dallas, TX, United States
    Full-time
    Vice President, Product (Global) page is loaded## Vice President, Product (Global)locations : Dallas-TX Fulfillment Center : Remote - Texas Central Standard Timetime type : Full timeposted on : ...Show more
    Last updated: 15 days ago • Promoted
    Vice President, Strategic, Delivery

    Vice President, Strategic, Delivery

    iA American • Addison, Texas, USA
    Full-time
    Insert the clear market-recognized job title here).This position is a great opportunity to showcase your skills and fully realize your potential within a caring and trustworthy company.Here people ...Show more
    Last updated: 4 days ago • Promoted
    Vice President, Customer Growth

    Vice President, Customer Growth

    Dallas Staffing • Dallas, TX, US
    Full-time
    Vice President, Customer Growth.Position Title : Vice President, Customer Growth.Reports To : Chief Consulting Officer.Role Overview : The Vice President of Customer Growth is responsible for spearhea...Show more
    Last updated: 23 days ago • Promoted
    Vice President - Worldwide Enterprise Sales (Sales Division)

    Vice President - Worldwide Enterprise Sales (Sales Division)

    Semrush Inc • Dallas, TX, United States
    Full-time
    Are you ready to be part of something big? We're hiring for the Vice President - Worldwide Enterprise Sales (Sales Division) on our Sales Team!. In this role, you'll engage with key decision-makers,...Show more
    Last updated: 30+ days ago • Promoted
    Regional Director of Sales

    Regional Director of Sales

    Marshall Hotels & Resorts • Mckinney, TX, US
    Full-time +1
    Join the TPG Hotels, Resorts & Marina Team.TPG Hotels, Resorts & Marina's is widely recognized as one of the nation's premier hotel management companies. We are a national operator of hospitality as...Show more
    Last updated: 29 days ago • Promoted