NA Broad Market & Customer Activation Manager

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

• Drive awareness and generate demand for the LOCTITE® portfolio and its value-added solutions
• Develop and execute annual Broad Market activation plans for LOCTITE®, aligned with the ACM strategic roadmap and go-to-market model
• Identify key growth opportunities across Maintenance, Repair, and General Industry segments to drive customer engagement and brand preference
• Manage end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
• Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
• Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
• Develop best-in-class marketing and sales tools aligned to the customer journey — including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
• Deliver holistic activation packages across multiple channels, with a strong focus on digital activation (social media, search, etc.)
• Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches
• Partner with the Demand Generation team to manage inbound lead generation and support outbound prospecting activities
• Lead cross-functional projects with internal stakeholders and external agencies or consultants to ensure seamless execution
• Manage, analyze, and optimize the NA marketing budget to maximize ROI and efficiency
• Conduct customer, brand, and product research to guide decision-making and campaign development
• Define and manage the NA social media strategy, ensuring consistent brand voice and engagement
• Measure and report ROI of campaigns, activations, and digital initiatives
• Provide framework and guidance for regional marketing execution and alignment across teams

What makes you a good fit

Some benefits of joining Henkel

The salary for this role is $95,000-$105,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.