Principal Demand Generation Manager

Principal Demand Generation Manager

Iru is the AI-powered security & IT platform used by the world's fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automationcollapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in techGeneral Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes' America's Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity

As Iru's Principal Demand Generation Manager, you'll own full-funnel campaign strategy, pipeline performance, and execution across our core demand generation channels : LinkedIn, Reddit, Meta, YouTube, CTV, Display, and emerging channels.

Working directly with the Head of Growth Marketing, you'll set the demand generation roadmap, define campaign architecture, and drive cross-functional execution to hit aggressive pipeline and revenue goals.

This is a high-impact, strategic role with hands-on execution when needed. You'll translate product positioning and audience insights into integrated, multi-channel demand strategiessetting funnel targets, building forecasts. You'll orchestrate cross-functional execution across paid media, content, lifecycle, creative, and salesensuring all channels work together to drive predictable pipeline growth.

You'll own pipeline KPIs, define quarterly campaign strategy, guide integrated execution across marketing and revenue teams, and deliver executive-level insights on campaign ROI and funnel performance.

Please note that this is a fully onsite position in our Miami (Coral Gables) office.

What You'll Do

• Own strategy, spend, and performance optimization across all digital demand generation channels (LinkedIn, Meta, Reddit, Display / Native, YouTube, CTV), developing and launching integrated campaigns that span promoted content, webinars, ebooks, paid ads, field events, and ABM
• Partner with the Head of Growth Marketing, Revenue, and Marketing leadership to define quarterly demand generation strategies, translate solution and segment briefs into multi-channel plans with measurable benchmarks, and forecast ROI to ensure alignment with Iru's product lines and buyer segments
• Partner cross-functionally with channel owners (Paid Search, Content, Lifecycle, Brand, Web) and sales leadership to align on goals, lead routing, and enablement, ensuring all initiatives ladder into pipeline and revenue targets
• Oversee paid ad execution (including contractors), manage campaign calendars and placements, and continuously experiment with messaging, creative, and channels to drive predictable demand generation
• Interpret campaign and pipeline data to uncover insights, inform optimizations, and build scalable systems, repeatable motions, and experimentation roadmaps that fuel consistent performance
• Track key efficiency metrics and campaign results at the program level, providing strategic direction on optimizations, budget allocation, and channel prioritization to maximize ROI
• Lead post-campaign retrospectives, synthesize insights into actionable playbooks, and build performance forecasts and conversion benchmarks to guide future strategy and drive scalable growth

What You'll Bring

Benefits & Perks

Competitive salary

100% individual and dependent medical + dental + vision coverage

401(K) with a 4% company match

20 days PTO

Flexibility to work from anywhere for up to 30 days per year

Iru Wellness Week the first week in July

Equity for full-time employees

Lunch stipend provided Monday through Friday

Up to 16 weeks of paid leave for new parents

Paid Family and Medical Leave

Modern Health mental health benefits for individuals and dependents

Fertility benefits

Working Advantage employee discounts

Onsite fitness center

Free parking

Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you're someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.