Marketing Manager (Charlotte)

Position Summary

The Marketing Manager supports Ginkgo Residentials Director of Marketing and Property Management organization in designing and executing innovative, brand-aligned marketing strategies across Ginkgos growing portfolio of multifamily communities. The ideal candidate thrives in a fast-paced environment, loves storytelling and design, and understands the dynamics of multifamily marketing.

This role plays a key part in creating brand awareness and demand to support qualified and efficient sales for Ginkgo Residentials managed communities and as a leading property manager in the Carolinas.

Key Responsibilities

Brand & Digital Presence

• Create and schedule engaging social media content using a unified platform, ensuring each communitys voice reflects the communitys brand identity. Ensure posts by community team members comply with social media posting standards.
• Maintain property and corporate websites with up-to-date photography, floor plan assets, engaging content, brand verbiage, and virtual tours.
• Partner with onsite teams to improve listing accuracy and optimize performance, cost, and efficiency across ILS platforms (Apartments.com, Zillow, Apartment List, etc.).
• Assist with automation tools, analytics dashboards, and AI-driven content platforms to streamline marketing processes and improve engagement.
• Collaborate on digital ad campaigns, SEO / SEM efforts, and email marketing initiatives that drive quality leads and measurable results.

Creative Design & Content Development

Training & Team Support

Analytics & Performance

Community & Culture

Qualifications

Benefits :

About Ginkgo Residential :

Ginkgo Residential LLC is an integrated multifamily investment, management and redevelopment company based in Charlotte, North Carolina. We currently manage over 8,000 apartment units in more than 50 communities with a geographic footprint that encompasses the Carolinas.

Ginkgo Residential LLC is an Equal Opportunity Employer.