Web Marketing Manager Job at Velocity in Pensacola

Overview

The Web Marketing Manager at Velocity and its portfolio of brands is responsible for owning the web channel across multiple branded websites, ensuring that content, user experience, SEO, and performance all align with business goals. This role blends strategic oversight with hands‑on execution : building and maintaining product pages, landing pages and blogs; optimizing for SEM / SEO; and ensuring seamless integrations with lead capture tools like HubSpot.

The Web Marketing Manager partners closely with the marketing, creative and development teams, as well as external agencies and vendors, to deliver best‑in‑class digital experiences that drive engagement, lead generation and customer satisfaction.

Duties and Responsibilities

Website Ownership & Content Management

• Manage and maintain Velocity and its portfolio of brand websites, serving as the central point of ownership for all content and digital experiences.
• Build, publish and maintain product pages, landing pages and blog posts using the CMS.
• Proofread and copyedit content to ensure accuracy, clarity and adherence to editorial and brand standards.
• Manage digital assets (images, videos, documents) within the CMS to ensure proper tagging, accessibility and organization.
• Conduct regular content audits to remove outdated materials, refresh copy and ensure site accuracy.
• Perform go‑live quality assurance checks to ensure error‑free launches, including formatting, links, responsiveness and accessibility.

User Experience & Optimization

Cross‑Functional & External Collaboration

Performance, Analytics & Reporting

Governance & Standards

Key Performance Indicators (KPIs)

Website Ownership & Accuracy

User Experience & Conversion

SEO & Traffic Growth

Collaboration and Workflow

Required Skills And Abilities

Education Background and Experience

Physical Demands (To include but not limited to)

Benefits Include

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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