Social Media Specialist - Employee Advocacy

Crawford Group is seeking a Social Media Specialist – Employee Advocacy to join our client's team. As a Social Media Specialist, one will play a pivotal role in managing and growing the employee advocacy program, ensuring teams have engaging, on-brand content to share. One will work closely with marketing, PR, HR, and sales to activate employees as ambassadors while maintaining a consistent and impactful social presence.

Will also help craft compelling content for the corporate social channels, track performance, experiment with new ways to drive engagement, and develop incentives and contests to encourage employees to participate. This is a fantastic opportunity to own a critical social media initiative in a fast-paced, high-growth tech environment.

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

Responsibilities :

Employee Social Advocacy Program Management

Own and manage the Employee Advocacy Program, including platform management, content curation, and strategy.

Develop engaging content that employees can easily share across their LinkedIn and Twitter accounts.

Train and empower employees to build their personal brand while promoting the company in an authentic way.

Track program performance—analyzing shares, engagement, and impact to optimize content strategy.

Collaborate with internal teams (PR, HR, sales, and employer branding) to integrate advocacy into larger company initiatives.

Develop new ways to incentivize employees to engage on social media through recognition programs, rewards, and competitions.

Social Media Content & Strategy

Create and schedule engaging content for employees to share across LinkedIn, Twitter, Instagram, and more.

Write compelling copy that drives engagement while aligning with the brand voice.

Support campaign development with employee-generated content (UGC) and company-wide initiatives.

Experiment with new content formats—including video, carousels, and animations—to maximize impact.

Monitor social conversations and trends to inform content strategy and identify new opportunities.

Analytics & Optimization

Track and report on social media performance, using data to refine content strategies.

Test new approaches, including different posting times, formats, and messaging, to increase reach and engagement.

Provide recommendations based on social media trends and employee advocacy insights.

Qualifications :

Bachelor’s Degree preferred in Marketing, Communications, or a related field.

Experience managing social media employee advocacy program(s) and working with internal teams to drive employee social media engagement (strongly preferred).

Excellent writing skills— can craft clear, engaging, and on-brand social media copy.

Passion for social media and understanding of platforms like LinkedIn, Twitter, Instagram, and emerging channels.

Proficiency in social media tools Sprout Social, Hootsuite, LinkedIn Elevate, or similar platforms).

Experience building engagement programs, contests, or incentives to encourage internal social sharing is a plus.

Presentation-Proficiency with PowerPoint and ability to present to an audience.

Analytical mindset— know how to read social data and make informed decisions.

Creative problem solver with a proactive approach to improving content and engagement strategies.

Strong collaboration skills— will be working across teams and guiding employees on best practices.