Senior Product Marketing Specialist - Healthcare Technology Solutions

Location

Hybrid – 8 days a month in the office (see locations on the posting)

Overview

You will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate Clinical Effectiveness (CE) products from the competition while reinforcing customer value. You also will support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. You work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.

Responsibilities

• Market Intelligence : understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
• Product Positioning : develop clear and compelling product positioning and messaging that differentiates our products in the market.
• Content Creation : create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
• Sales Enablement : equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
• Partner Enablement : support the partner ecosystem with the necessary tools and materials to sell our products effectively.
• Analyst Support : create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
• Stakeholder Engagement : collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.

Qualifications

Education : Bachelor's degree from an accredited four-year college or university in relevant field or equivalent

Experience : Five or more years in product marketing or related experience

Preferred :

Travel

Up to 10% travel required as necessary, mostly to internal meetings

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