Digital Sales Analyst

BROAD FUNCTION AND SCOPE OF THE POSITION :

• The Digital Sales Analyst is responsible for executing and optimizing digital marketing campaigns and application functions in alignment with client specifications, organizational standards, and legal requirements.
• This role is integral to maintaining system integrity, ensuring compliance, and driving continuous improvement through collaboration, analysis, and innovation.
• PRINCIPAL CONTINUING RESPONSIBILITIES Campaign Execution Implement campaigns and application functions in strict accordance with client-specified policies, including approvals, cooling-off periods, suppression list management, and warm / cold lead protocols.
• Ensure all campaigns and application functions adhere to agreed-upon timelines and quality standards.
• Email Integration Management Maintain and enhance email integrations, prioritizing optimal deliverability and audience reach.
• Response Classification and Documentation Systematically classify and document inbound responses, delegating tasks to the appropriate responsible parties.
• System Performance Monitoring Regularly monitor system performance indicators, including deliverability, output, and job failure rates, to ensure operational excellence.
• Compliance and Regulatory Adherence Remain up to date and ensure platform compliance with all applicable legal and ethical requirements about digital sales and marketing.
• Training and Collaboration Provide training with team members to facilitate effective utilization of digital platforms.
• Foster a collaborative environment by maintaining efficient cross-functional communications with sales, sales enablement, and marketing.
• Partner with client management and sales enablement teams to co-develop field-ready materials and digital assets.
• Platform Enhancement Recommend, test, and monitor platform improvements to support ongoing innovation and efficiency.
• Reporting and Analysis Produce comprehensive reports and conduct ad hoc analyses to inform decision-making and strategy.
• Continuous Improvement Stay informed of industry best practices, user feedback, and AI-generated performance insights to drive continuous improvement in platform functionality and campaign outcomes.
• Documentation & Knowledge Management Systematically document campaign processes, learnings, and platform enhancements for future reference and training.
• Maintain up-to-date resources and materials for team use.
• EDUCATION AND EXPERIENCE REQUIREMENTS Bachelor’s degree in marketing, business analytics, information systems, or related field; Master’s degree preferred.
• Minimum of 3 years of experience in digital sales analysis, campaign management, or related roles.
• Demonstrated success in executing digital marketing campaigns and optimizing platform performance.
• Experience with email integration management, CRM systems, and compliance monitoring.
• Proficiency in digital marketing platforms, analytics tools, reporting software, and data visualization.
• Strong analytical, problem-solving, and cross-functional collaboration skills.
• Excellent verbal and written communication skills.
• CANDIDATE QUALIFICATIONS / COMPETENCIES Digital Campaign Execution & Optimization Email Integration & Deliverability Management Response Classification & Documentation System Performance Monitoring Compliance & Regulatory Adherence Training & Team Collaboration Platform Enhancement & Innovation Reporting, Analytical Skills & Data Visualization Market & Trend Analysis CRM System Utilization Client-Facing Support Documentation & Knowledge Management Continuous Improvement Mindset The Affinity Group is an Equal Opportunity Employer.
• We celebrate diversity and are committed to creating an inclusive environment for all employees.
• We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
• All employment is decided on the basis of qualifications, merit, and business need.
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