Segment Marketing Senior Advisor - Cigna Healthcare - Remote

Senior Marketer Advisor

Evernorth is seeking a dynamic, strategic, results-driven senior marketer advisor to join our Strategic Partnerships business marketing team to drive market awareness and growth for our Pharmacy Benefit Services (PBS) business at the category and enterprise level. This individual will elevate our PBS offerings and capabilities, including but not limited to Express Scripts PBM. The role requires strong business-to-business (B2B) marketing strategy and development experience to activate enterprise-level value propositions and messaging across key audience segments. The ideal candidate will exhibit a proven ability to develop a comprehensive message and marketing framework to connect enterprise initiatives to marketing goals, with specific experience working cross-functionally to enable business teams to deliver growth.

To succeed in this role, the candidate must possess strong ability to navigate change in a complex matrixed environment, be comfortable challenging the status quo, and translate business objectives into sound marketing strategies and plans informed by stakeholder insights.

Responsibilities :

• Develop a strong understanding of audience targets unique challenges and opportunities to position PBS offerings to address problems to solve.
• Build business-to-business category level marketing campaigns and programs that drive growth for Express Scripts PBM and increase understanding of pharmacy benefit product and service differentiators.
• Translate value propositions into compelling content to entice and engage audience segments.
• Plan and execute comprehensive marketing campaigns, through strategic positioning, market facing messaging, client-facing sales enablement tools and other B2B marketing communications tactics.
• Identify, develop and execute B2C (via B2B2C or DTC) marketing strategies and messaging to support successful patient engagement and utilization.
• Mobilize and direct expertise across marketing centers of excellence and orchestrate end to end marketing plans to drive growth, adoption, retention, and optimal audience experiences across all stages of lifecycle.
• Build effective launch plans and strong value proposition articulation and tools to enable ability to successful at driving PBS growth and identifying relevant connections across Evernorth capabilities.

Qualifications :

Bloomfield, CT or Saint Louis, MO location preferred. If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download / 5Mbps upload.

For this position, we anticipate offering an annual salary of $111,800 - $186,400 USD / yearly, depending on relevant factors, including experience and geographic location. This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That's why you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.