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Head of Demand Generation and Growth
Head of Demand Generation and GrowthPilot.com • Nashville, Indiana, USA
Head of Demand Generation and Growth

Head of Demand Generation and Growth

Pilot.com • Nashville, Indiana, USA
4 days ago
Job type
  • Full-time
  • Part-time
Job description

The Role

At Pilot were building something special in the fintech spaceremoving the headache from back-office financial operations for startups and SMBs. As we scale were seeking a strategic and hands-on leader to build a scalable AI-powered growth engine that fuels predictable high-quality pipeline across self-serve and sales-led motions.

This role is ideal for a senior marketing leader with a track record of building breakthrough demand programs in fast-growing companies. Youre equal parts strategist and experimenterexcited to unlock new growth channels rapidly test bold ideas and especially deepen and scale our partnership ecosystem as a key lever for acquisition.

Youll join at a pivotal moment with strong foundations in place a highly capable team of senior marketers and substantial runway to shape Pilots next chapter of growth on the path to $100M in revenue.

This is a hybrid role requiring presence in our San Francisco or Nashville office on Mondays Tuesdays and Thursdays.

What Youll Do

Strategic Growth Leadership

  • Build and scale a partnerships-led growth strategyidentifying nurturing and optimizing relationships with key platforms communities influencers and strategic partners.
  • Develop and execute high-impact creative growth plays that elevate brand awareness and drive net-new pipeline across the startup and SMB markets.
  • Champion a culture of experimentationrapidly generating hypotheses testing unconventional approaches and scaling what works.
  • Collaborate closely with Sales and RevOps on ICP alignment opportunity modeling and pipeline targets.
  • Apply AI automation and data tooling to move faster personalize at scale and amplify team output.
  • Use analytics to measure program performance uncover insights and guide strategic pivots.

Acquisition Strategy and Oversight

  • Lead creative ideationdevelop bold concepts new experiments standout messages and differentiated media strategies.
  • Set strategy and goals for digital acquisition across channels like Google and Bing Ads LinkedIn Meta YouTube and OTT.
  • Monitor CAC efficiency and ROI ensuring acquisition efforts are performance-driven and attributable.
  • Build outbound programs grounded in deep buyer research and problem-based messagingnot just persona or industry assumptions.
  • Use technographics firmographics and behavioral triggers to develop scalable hypotheses about customer pain points.
  • Use AI and automation to deliver personalized campaigns at scale without sacrificing message quality.
  • Funnel Acceleration

  • Maintain oversight of lifecycle nurture and funnel diagnosticsbut prioritize experiments outbound and partner-led activation over heavy lifecycle ownership.
  • Ensure clean processes for lead scoring handoff and conversion optimization in collaboration with Sales and RevOps.
  • Marketing Operations & Tech Stack

  • Oversee marketing operations and performance infrastructure to ensure strong attribution reporting fidelity and funnel visibility.
  • Partner with RevOps and Data teams to ensure alignment on reporting frameworks data hygiene and marketing automation.
  • Team & Agency Leadership

  • Lead and mentor a high-performing team of senior marketersproviding direction coaching and strategic prioritization.
  • Manage agency and contractor partnerships to expand creative paid and operational capabilities.
  • Establish clear KPIs experimentation frameworks and feedback loops across internal and external partners.
  • Cross-Functional Collaboration

  • Partner with the broader marketing team to activate content campaigns and cohesive buyer journeys.
  • Collaborate closely with Sales Product Marketing RevOps CFO Services and R&D to align on GTM priorities and share funnel insights.
  • Continuously refine messaging segmentation and positioning based on cross-functional input and performance data.
  • About You

  • 810 years in B2B demand generation with 2 years managing teams
  • Proven track record of developing and executing successful marketing strategies that drive growth - scaling organizations from $25M >
  • $50M >

    $100M ARR

  • Deep understanding of startup ecosystems and the specific challenges of selling to small businesses including bookkeepers / bookkeeping firms.
  • Highly analytical and data-drivencomfortable using metrics to guide strategy forecast performance and optimize programs.
  • Experienced in building mentoring and influencing senior marketers in a collaborative environment.
  • Fluent in modern demand gen approaches including ABM intent-based targeting trigger-based messaging personalization and predictive analytics.
  • Excellent communicator and cross-functional leaderyou collaborate effectively with Sales RevOps Data and R&D.
  • AI-forward mindsetyou leverage automation to scale quality reduce manual lift and move fast.
  • Ready to build a modern demand engine with precision velocity and buyer-first strategy Join us.

    About Pilot

    Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing banking expense and payroll systems customers already use. With a special blend of custom software and expert bookkeepers Pilot delivers accurate consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

    Pilot has over 2000 customers and has raised over $170 million in financing from Sequoia Index Ventures Stripe Bezos Expeditions and Whale Rock. Our investors also include a long list of world-class entrepreneurs including Patrick and John Collison Drew Houston and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion Meet Fintechs Newest Unicorn.

    Why Pilot

  • We invest in our employees development and happiness because our employees are the keys to our success and ensuring happy customers
  • The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
  • Flexible vacation / time-off policy
  • All federal holidays are observed
  • Competitive benefits package including wellness benefits such as Modern Health Headscape One Medical Aaptiv and Rightway
  • Parental leave for birthing or non-birthing parents 100% pay for 12 weeks
  • 401(k) plan
  • The base pay range target for the role seniority described in this job description is $148k - $ 200k in Nashville TN. Final offer amounts depend on multiple factors such as candidate experience and expertise geographic location total compensation and market addition to cash pay full-time regular positions are eligible for equity 401(k) health benefits and other benefits; some of these benefits may be available for part-time or temporary positions.

    Pilot commits to provide a work environment free of discrimination and harassment as well as equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. You may view all of Pilots recruiting notices here including our EEO policy recruitment agency policy recruitment scam notice and important E-Verify information. You may view our job candidate privacy policy here .

    Required Experience :

    Director

    Key Skills

    Marketing & Promotions,Attorney At Law,Jni,Airlines,Art

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Head Of Growth • Nashville, Indiana, USA

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