B2B Marketing DirectorVirtualVocations • Houston, Texas, United States
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B2B Marketing Director
VirtualVocations • Houston, Texas, United States
30+ days ago
Job type
- Full-time
Job description
A company is looking for a Director of B2B Marketing.
Key Responsibilities
Lead audience insights and market understanding to inform positioning and go-to-market plans
Oversee go-to-market strategy, including value propositions and messaging frameworks for B2B campaigns
Develop and execute content, channel, and demand strategies to enhance engagement and trust with partners
Required Qualifications
10+ years of experience in marketing, focusing on B2B audiences
5+ years of healthcare experience, preferably in health plans or digital health
Demonstrated experience in buyer research, messaging, and go-to-market planning
Proven ability to lead cross-functional collaboration and drive alignment across teams
Experience developing and measuring multi-channel marketing campaigns
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Director Marketing • Houston, Texas, United States
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