VP Marketing & Communication

Key Responsibilities

• Set the vision for, design, and lead the implementation of comprehensive, data-driven marketing and communication plans that reflect and strengthen our core strategic priorities.
• Oversee four primary pillars :
• Communication & Brand Strategy : Shape compelling messaging that resonates with diverse audiences and supports strategic objectives.
• Brand Identity & Visual Strategy : Elevate our visual presence and champion a consistent, recognizable brand voice.
• Marketing Strategy : Develop high-impact campaigns to drive awareness, engagement, and measurable growth.
• Marketing Insights : Leverage analytics to inform strategy, optimize performance, and demonstrate ROI.

Advise senior leadership and functional teams on all communication matters, providing expertise that unlocks new opportunities and strengthens organizational cohesion.

Empower branches and functional areas to surpass their goals, delivering tailored communication and marketing support that fuels their success.

Proactively monitor industry trends, emerging technologies, and audience insights to keep our strategies relevant and cutting-edge.

What You Bring

Why Join Us?

Ready to define the future of our brand? Apply today to become our next Vice President, Marketing & Communication and help us write the next chapter of our story.

Directions Credit Union is an Equal Opportunity Employer AA M / F / Vet / Disability or other characteristic protected under federal, state, or local law.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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