Summary
The Marketing Specialist is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities for the office / region that elevate the profile of the Firm in the market create opportunities for lawyers to connect and build relationships with clients and prospective clients and support the business development objectives of the practices in the office / region. The role requires the development of strong and effective working relationships within the Marketing Department as well as with other administrative departments and lawyers to ensure the success of our regional marketing initiatives.
Duties and Responsibilities
- Develops plans leads and executes Firm-sponsored programs for current and prospective clients
This includes :
Serving as the marketing lead for events and sponsorships
Creating event plans and managing critical dates and timelinesDrafting and managing internal and external communications related to the program including coordinating with the Digital Marketing team on postings to the Firms website and social media channelsCollaborating with other Client Engagement team members and relevant practice / industry BD and Marketing liaisons on event logistics including invitations strategic development of guest lists speaker invitations and prep handout materials nametags site management visual presentations and follow-upSupports the office / regions client entertainment activities including management of the Firms ticket assets and allocation systemCoordinates the production and distribution of various legal updates sent to clients including formatting documents for print web and email obtaining appropriate approvals from lawyers and colleagues posting to the website and other databases and creating post-distribution readership reportsHelps prepare and manage the office marketing budget; tracks and analyzes office / regional initiatives evaluating the ROI of activities to recommend and plan future effortsSupports the maintenance of and engagement with the Firms CRM system in the office / region and leverages the system to connect lawyers clients and other contactsIdentifies tracks and secures relevant speaking and other credentialing opportunities for lawyers in the office / region; creates relevant materials to support those effortsAssists in the onboarding and integration of new lawyers and lateral partnersAssists in the development and execution of lawyer workshops on developing a professional biography and LinkedIn profileWorks on special projects as requested by the (Senior) Marketing Manager and office leadershipSalaries vary by location and are based on numerous factors including but not limited to the relevant market skills experience and education of the selected candidate. If an estimated salary range for this role is available it will be provided in our Target Salary Range section. Our compensation package also includes bonus eligibility and a comprehensive benefits program. Benefits information can be found at Salary Range
$110000 - $130000 if located in California
Qualifications
To perform this job successfully an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge skill and / or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation please email (current employees should contact Human Resources).
Education and / or Experience :
Required :
A Bachelors degree from an accredited universityA minimum of five (5) years of professional marketing business development or other relevant experienceA minimum of two (2) years experience planning and leading events in a professional services environmentProficiency in Microsoft Office and OutlookExcellent writing and proofreading skillsPreferred :
Strong understanding of social media platforms and digital marketingAdvanced knowledge of marketing databases and technologies to track maintain and disseminate content such as Vuture SalesForce and InterActionSolid understanding of the competitive landscape in the local / regional marketOther Skills and Abilities :
The following will also be required of the successful candidate :
Strong organizational skillsStrong attention to detailGood judgmentStrong interpersonal communication skillsStrong analytical and problem solving skillsAble to work harmoniously and effectively with othersAble to preserve confidentiality and exercise discretionAble to work under pressureAble to manage multiple projects with competing deadlines and prioritiesSidley Austin LLP is an Equal Opportunity Employer
#LI-Hybrid
#LI-GK1
Required Experience :
IC
Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Unclear
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
Monthly Salary Salary : 110000 - 130000