Talent.com
Senior Practice Group Marketing Manager (Regional Corporate)
Senior Practice Group Marketing Manager (Regional Corporate)Cooley LLP • Palo Alto, CA, United States
Senior Practice Group Marketing Manager (Regional Corporate)

Senior Practice Group Marketing Manager (Regional Corporate)

Cooley LLP • Palo Alto, CA, United States
8 days ago
Job type
  • Full-time
Job description

Senior Practice Group Marketing Manager (Regional Corporate)

Cooley is seeking a Senior Practice Group Marketing Manager to join the Marketing team.

Position summary : The Senior Practice Group Marketing Manager for Regional Corporate & Emerging Companies / Venture Capital ("ECVC") is responsible for directing the development of market analyses, client development and strategic business planning for their assigned market. Specific duties and responsibilities include, but are not limited to, the following :

Position responsibilities :

Market analyses and client development

  • Strategically advise market analyses to determine our regional general corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market, and use the intelligence to shape business plans and go-to-market strategies
  • Present the firm's competitive positioning in the market by working with team members to conduct research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news / experience and league tables
  • Become well educated on local clients and prospective clients by reviewing analyses of financial, experience, marketing client engagement and competitor representation data
  • Serve as the marketing subject matter expert for the market

Client targeting and new business development

  • Oversee priority projects for targeting new business for the regional general corporate and ECVC practice and advise lawyers on strategies for developing business from target companies and relationships
  • Work with specialist to develop cross-selling strategies and oversee specialist in the execution of strategies
  • For opportunities coming from regional targeting initiatives and client expansion programs, advise lawyers on new business opportunities, and providing support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events etc.)
  • Strategic business planning and reporting

  • Consult with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets that coordinate with global practice group goals and objectives, setting long and short-term goals for the market
  • Proactively manage implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including responsibility for periodic meetings and overseeing specialist preparing reports, analysis, and progress monitoring
  • Profile raising, marketing campaigns and events

  • Work with local business development team members to develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goals
  • Develop event strategy for market based on market and competitive analyses and in support of business plan goals
  • Report on the success of activities with key stakeholders and provide recommendations for future
  • Strategize with PR team to advance the profile-raising efforts of the market
  • Partner with marketing colleagues to advise on content for regional surveys, specific lawyer and practice awards and accolades
  • Support integration of lateral lawyers into general corporate or ECVC practices within the market
  • Oversee specialist in maintaining a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionals
  • Collaborate and strategize closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activities
  • Serve as direct supervisor and mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs / time off requests
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and Central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
  • All other duties as assigned or required
  • Skills and experience :

    Required :

  • Ability to work extended and / or weekend hours, as required
  • Ability to travel, as required
  • 7+ years marketing-related experience in the field with 3+ years of management experience in relevant roles. Proven ability to operate at a more senior level in terms of scope of responsibility, judgement, and independent nature
  • Ability to operate effectively within a matrixed work environment
  • Preferred :

  • Bachelor's degree in marketing or related field
  • Experience working in a law firm or other professional services organization
  • Supervisory experience
  • Competencies :

  • Strong project management skills and follow-through ability
  • Demonstrate great initiative and the ability to work independently
  • Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
  • Team oriented with excellent interpersonal and collaborative skills
  • Keen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices, and individual attorneys
  • Strong problem-solving skills including the ability to anticipate problems as well as suggest andexecute onsolutions
  • Ability to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projects
  • Strong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departments
  • Highly organized, efficient, and extremely detailed oriented, with superior proofreading and fact checking skills
  • Capable of staying productive and accurate under pressure with tight deadlines
  • Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.

    EOE.

    The expected annual pay range for this position with a full-time schedule is $180,000 - $220,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

    We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and / or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and / or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

    Create a job alert for this search

    Regional Marketing Manager • Palo Alto, CA, United States

    Related jobs
    Associate Team Leader

    Associate Team Leader

    H&R Block • Santa Cruz, CA, US
    Full-time +1
    At H&R Block, we believe in the power of people helping people.Our defining Purpose is to provide help and inspire confidence in our clients, associates, and communities everywhere.We also believe ...Show more
    Last updated: 25 days ago • Promoted
    Senior Manager, Growth Marketing (Hybrid)

    Senior Manager, Growth Marketing (Hybrid)

    Quickbox • San Jose, CA, US
    Full-time
    Manager, Growth Marketing will lead the strategy, execution, and optimization of all marketing initiatives spanning account-based marketing (ABM), demand generation, brand, and marketing operations...Show more
    Last updated: 30+ days ago • Promoted
    Senior Director, DTP Marketing, HIV Treatment

    Senior Director, DTP Marketing, HIV Treatment

    Gilead • San Jose, CA, US
    Full-time
    Senior Director, Direct-to-Patient (DTP) Marketing Lead.At Gilead, we're creating a healthier world for all people.For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID...Show more
    Last updated: 19 days ago • Promoted
    Group Marketing Manager – CRM Strategic Growth and Innovation

    Group Marketing Manager – CRM Strategic Growth and Innovation

    Intuit Inc. • Mountain View, CA, United States
    Full-time
    TurboTax is on the hunt for an exceptional.Lifecycle and Digital Marketing Leader.CRM Channel Growth and Innovation.This role calls for a visionary strategist and technical expert with a profound g...Show more
    Last updated: 30+ days ago • Promoted
    Marketing, Senior Manager, ABM

    Marketing, Senior Manager, ABM

    Medallia, Inc. • Pleasanton, CA, United States
    Full-time
    Medallia is the pioneer and market leader in Experience Management.Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actio...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Specialist

    Marketing Specialist

    Coca Cola • Santa Cruz, CA, USA
    Full-time
    Join the Coca Cola team and be part of a world-renowned company committed to sustainability, diversity, and innovation.As a Marketing Specialist, you will work with a team to develop and execute ma...Show more
    Last updated: 21 days ago • Promoted
    Physician / Family Practice / California / Any / Family Medicine Opportunity in Santa Cruz, CA Job

    Physician / Family Practice / California / Any / Family Medicine Opportunity in Santa Cruz, CA Job

    The Inline Group • Santa Cruz, CA, US
    Full-time
    Hours : Flexible Schedule 30 Hours Clinical and 10 Hours Admin Clinic Hours : Monday - Thursday 8 AM - 8 PM, Friday 8 AM - 5 PM, Saturday 8 AM - 1 PM. Compensation : - $183,646 - $244,757 Dependent on ...Show more
    Last updated: 30+ days ago • Promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Aptos, California, US
    Full-time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...Show more
    Last updated: 30+ days ago • Promoted
    Group Marketing Manager CRM Strategic Growth and Innovation

    Group Marketing Manager CRM Strategic Growth and Innovation

    Intuit • Mountain View, CA, US
    Full-time
    Lifecycle And Digital Marketing Leader.TurboTax is on the hunt for an exceptional.Lifecycle and Digital Marketing Leader. CRM Channel Growth and Innovation.This role calls for a visionary strategist...Show more
    Last updated: 19 days ago • Promoted
    Senior Manager, Worldwide Enterprise Product Marketing

    Senior Manager, Worldwide Enterprise Product Marketing

    Apple Inc. • Cupertino, CA, United States
    Full-time
    The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the inn...Show more
    Last updated: 30+ days ago • Promoted
    Small Format Team Leader

    Small Format Team Leader

    Target • Scotts Valley, CA, US
    Full-time
    Pay is based on several factors which vary based on position.These include labor markets and in some instances may include education, work experience and certifications.In addition to your pay...Show more
    Last updated: 10 days ago • Promoted
    Technical Marketing Manager

    Technical Marketing Manager

    Koch Industries • Fremont, CA, US
    Full-time
    Technical Marketing Manager - Optical Solutions.Molex possesses a rich heritage in the optical industry.We provide the highest performing and field-proven wavelength management solutions from compo...Show more
    Last updated: 30+ days ago • Promoted
    Manager of Social Media and Digital Engagement

    Manager of Social Media and Digital Engagement

    University of California - Santa Cruz • Santa Cruz, CA, United States
    Full-time +1
    While this is a remote / hybrid position, candidates must reside in California.For full consideration, applicants should attach their resume and cover letter when applying for a job opening.For guida...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Guatemalan Market

    Manager, Guatemalan Market

    Weee! • Fremont, CA, United States
    Full-time
    Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food.By par...Show more
    Last updated: 3 days ago • Promoted
    Senior Marketing Manager Weddings

    Senior Marketing Manager Weddings

    Tailored Brands • Fremont, CA, US
    Full-time
    We accomplish this by providing a personal, convenient, one-of-a-kind shopping experience with compelling products and world-class service. We help fulfill this mission by providing our employees wi...Show more
    Last updated: 30+ days ago • Promoted
    Branch Manager - Monterey Bay Market - Santa Cruz, CA

    Branch Manager - Monterey Bay Market - Santa Cruz, CA

    Chase • Santa Cruz, CA, US
    Full-time
    At Chase, we are passionate about creating memorable experiences for our clients and employees, making them feel welcomed, valued, and understood. We build lasting relationships by doing the right t...Show more
    Last updated: 10 days ago • Promoted
    Senior Manager, Paid Marketing

    Senior Manager, Paid Marketing

    Headway • San Jose, CA, US
    Full-time
    Senior Manager, Paid Marketing.Headway's mission is a big one to build a new mental health care system everyone can access. We've built technology that helps people find great therapists with the f...Show more
    Last updated: 21 days ago • Promoted
    Global Senior Alliance Marketing Manager - Technology Alliance Partners

    Global Senior Alliance Marketing Manager - Technology Alliance Partners

    California Staffing • Santa Clara, CA, US
    Full-time
    Alliance Marketing Manager - Technology Alliance Partners.Our mission at Palo Alto Networks is to be the cybersecurity partner of choice, protecting our digital way of life.We are committed to chal...Show more
    Last updated: 5 days ago • Promoted