About Qumis
Qumis is redefining insurance with generative AI. We’re building the leading vertical AI platform for insurance knowledge work, trusted by top brokers, carriers, and claims professionals to analyze complex policies, compare terms, and generate law‑firm‑quality insights in seconds.
Our traction is undeniable : 100% pilot conversion, 20% month‑over‑month growth, and >
150% quarter‑over‑quarter growth in 2025, all with minimal outbound sales or marketing. We’re backed by leading venture investors including Armory Square Ventures, MTech Capital, and BrokerTech Ventures. Now we’re scaling our growth engine to meet demand and establish category leadership.
About The Role
Build the growth engine that powers the future of insurance AI. We’re hiring our first Head of Growth to build and own our entire growth function as a foundational member of our leadership team. You’ll report directly to the CEO and work alongside our Head of Sales and Head of Customer Experience to establish Qumis as the category leader in insurance AI.
You’ll own two critical motions : (1) building our product‑led growth engine, including self‑serve signup, free trial optimization, and product virality, and (2) scaling our demand generation programs that fuel enterprise pipeline. This is both a strategic and executional role—you’ll define the growth strategy while being hands‑on with campaigns, experiments, and optimization.
This role requires a seasoned PLG operator who has built 0‑to‑1 growth functions before and can execute independently with high autonomy. You’ll have weekly strategic partnership with the CEO on positioning, messaging, and growth strategy, while collaborating closely with Sales on lead quality and conversion, and with Product on PLG experiments and funnel optimization.
You’ll have direct influence on product roadmap, pricing strategy, and go‑to‑market execution with high visibility across the founding team. This is a career‑defining opportunity to build a growth function from scratch at a fast‑moving AI company transforming a $1.3 T industry.
What You’ll Do
Core Responsibilities
- Own pipeline generation, self‑serve revenue targets, and overall growth metrics with accountability for marketing‑sourced pipeline (MQLs, SQLs), self‑serve conversions, CAC efficiency, and product‑led growth KPIs
- Build and scale demand generation programs across multiple channels including paid search, paid social, content marketing, SEO, email, webinars, and industry partnerships
- Design and execute PLG experiments to drive self‑serve adoption, free trial conversion, product virality, and freemium‑to‑paid conversion
- Develop ABM campaigns targeting high‑value accounts in partnership with Sales
- Optimize the full conversion funnel from website visitor to self‑serve customer or qualified enterprise pipeline with relentless focus on conversion rate optimization at every stage
- Establish growth analytics and reporting infrastructure to track key metrics (MQLs, SQLs, pipeline, self‑serve conversions, CAC, LTV, conversion rates) and inform data‑driven decisions
- Manage growth marketing budget with clear ROI targets and efficient capital allocation across channels
- Own website conversion optimization including landing pages, CTAs, forms, onboarding flows, and user experience to maximize both lead generation and self‑serve signups; continuously test, iterate, and optimize for conversion
- Drive content strategy that establishes Qumis as a thought leader while generating qualified demand
- Develop messaging and positioning that resonates with insurance professionals and clearly articulates Qumis’s value proposition
Strategic & Cross‑Functional
Partner with CEO on overall GTM strategy, positioning, messaging, and growth experimentation roadmapEstablish Growth as a strategic function alongside Sales and Customer Experience with clear OKRs and accountabilityCollaborate closely with Sales to ensure marketing‑generated pipeline converts efficiently, establish lead scoring and handoff protocols, and maintain feedback loops that improve lead qualityWork with Product to identify PLG opportunities, optimize onboarding flows, instrument product analytics for growth insights, and prioritize features that drive viral adoptionPartner with Customer Success to develop expansion marketing programs, referral engines, and customer advocacy initiativesRepresent Qumis at tier‑1 industry conferences and events as a brand ambassador and demand generation leverBuild strategic partnerships with industry associations, complementary technology vendors, and ecosystem players to unlock new channelsProvide market intelligence by synthesizing competitive insights, buyer behavior trends, and channel performance dataDevelop marketing and sales enablement collateral including one‑pagers, case studies, ROI calculators, battle cards, objection handlers, and industry‑specific contentInnovation & Efficiency
Leverage AI‑native tools (ChatGPT, Perplexity, Clay, etc.) to automate content creation, research, personalization, and campaign execution at scaleRun rapid growth experiments across channels, messaging, creative, and tactics with disciplined hypothesis testing and learning captureTest emerging channels and tactics to stay ahead of competitors in insurance tech marketingBuild scalable processes and systems that enable future marketing hires to execute with leverageDocument playbooks and best practices for demand generation, PLG optimization, conversion optimization, and growth experimentationWho You Are
Required Qualifications
7‑10 years of experience in growth marketing, demand generation, or performance marketing in B2B SaaS, with at least 2‑3 years in a leadership role building growth functions from scratchProven track record of building and scaling product‑led growth motions with measurable self‑serve revenue, not just demand gen for enterprise salesDeep expertise in multiple growth channels including paid acquisition, content marketing, SEO, email, conversion optimization, and PLG tacticsExperience building demand generation engines that drive $1M+ in pipeline alongside self‑serve conversion funnels
Data‑driven mindset with strong analytical skills and experience building dashboards, tracking metrics, and deriving actionable insightsHands‑on executor who can do the work yourself : write copy, build landing pages, set up campaigns, analyze data, instrument product analytics—not just manage agenciesExperience with marketing technology stack including CRM (ideally Attio or similar), marketing automation, analytics tools, ad platforms, and product analyticsStrong understanding of B2B buying journeys and enterprise sales cycles, particularly in complex industriesExcellent communication skills with ability to influence cross‑functional stakeholders without direct authority and present results to CEO and leadership teamEntrepreneurial mindset with comfort in ambiguity, resourcefulness, and bias for action over perfectionGrowth hacker mentality : you obsess over metrics, love experimentation, and find creative ways to drive outsized results with limited resourcesComfortable operating as a functional leader with high autonomy and accountability, reporting directly to CEOPreferred Qualifications
Deep knowledge of insurance workflows, pain points, and industry structurePrior experience at a high‑growth startup (seed to Series B) or top‑tier tech companyExperience with AI‑native growth and sales toolsExisting relationships within the insurance industrySuccess Profile
You’ll thrive if you :
Move fast and iterate without needing perfect informationOwn outcomes, not activities—you're metrics‑driven and focus on resultsEmbrace feedback and are committed to continuous improvementThink like a founder and connect your work to company outcomes; no task is too smallCan navigate and influence cross‑functional partners (Sales, Product, Customer Experience) without direct authorityAre comfortable with conflict and ambiguity, pushing back when needed to protect the integrity of growth experiments and PLG economicsBuild scalable systems while executing tacticallyWhy Join Qumis
Impact & Ownership
Foundational leadership hire building the entire growth function, PLG motion, and demand engine from day oneReport directly to CEO with high visibility across the founding teamDirect influence on product roadmap, pricing strategy, GTM motions, and company strategyOwn a function that could become a meaningful independent revenue streamCategory Leadership
$1.3T global insurance industry ripe for AI transformation100% pilot conversion, 20% MoM growth, word‑of‑mouth customer acquisitionWork with the most forward‑thinking organizations in insuranceCompensation & Growth
Top‑tier pay with competitive base + performance‑based bonus tied to pipeline, self‑serve revenue, and growth targetsMeaningful early‑stage equity (0.25% – 0.5%) with strong upside potentialComprehensive benefits : Health, dental, vision, 401(k), unlimited PTO, home office stipendTeam & Culture
Small, ambitious team with backgrounds from Kin, Goldman Sachs, Archipelago, Chubb, Insureon, and American ExpressCulture of experimentation, transparency, and rapid iterationInvestment in your growth through coaching, training, and industry eventsInterview Process
Intro call with CEO (45 min)Growth case study presentation and discussion (60 min)Cross‑functional interviews with Head of Sales and Head of Customer Experience (30 min each)Final interview with Co‑founders (90 min)Reference checks and offerTimeline : 2‑3 weeks. We move quickly for the right candidate.
Compensation Range : $170K – $200K
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