CRM Lifecycle Marketing - Manager

Manager Of CRM Lifecycle Management

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. At CVS Health, our retail business is a critical part of our strategy it's where and how consumers can take care of their everyday well-being with products that help with physical, mental, social / emotional well-being. We are looking for passionate, innovative, customer-centric thinkers who are comfortable using data, technology, critical thinking skills and insights to drive business results. Sounds like you? Read on.

The CRM Loyalty Team is looking for a Manager of CRM Lifecycle Management to play an important role in driving ExtraCare customer engagement across email, SMS, PUSH and Direct Mail. The position is responsible for governing CRM messaging across channels and driving quarterly strategic planning for Front Store initiatives. Acting as the key point of integration between Front Store Marketing, Program Management, and CRM executional teams, this individual ensures all initiatives align with the overarching CRM channel strategy and deliver a cohesive customer experience. The ideal candidate will have a background in CRM or lifecycle marketing with an understanding of the intricacies of personalization at scale.

Key Responsibilities

• Strategic Alignment & Governance
• Serve as the primary liaison between Front Store Marketing, Program Management, and CRM execution teams to ensure initiatives align with CRM channel strategy.
• Lead quarterly strategic planning for Front Store initiatives within CRM channels.
• Evaluate proposed initiatives and recommend activation plans across CRM channels (Email, SMS, Push, Direct Mail).
• Own arbitration across campaigns to maintain a prioritized and cohesive CRM calendar.
• Govern and optimize tactics deployed across CRM channels to ensure consistency and effectiveness.
• Performance Insights & Reporting
• Pull and synthesize performance insights for Front Store Initiatives across CRM channels using tools such as Braze, Adobe Analytics, and internal reporting.
• Collaborate with analytics teams to access sales data and campaign performance metrics when needed.
• Provide actionable insights to inform future CRM strategies and optimizations.
• Cross-Functional Collaboration
• Act as a CRM subject matter expert and influencer across teams.
• Present CRM plans and priorities to Front Store teams during strategic alignment sessions.

Work Hours

This position is based out of our Chicago, IL office and operates on a hybrid model (2 days in-office, 3 days remote). While Chicago is the preferred location, candidates within a reasonable commuting distance to one of the following CVS hubs will also be considered :

Required Qualifications

Preferred Qualifications

Education

Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is : $66,330.00 - $159,120.00

Great Benefits For Great People

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

For more information, visit https : / / jobs.cvshealth.com / us / en / benefits

We anticipate the application window for this opening will close on : 12 / 31 / 2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex / gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.