Senior Manager Marketing Operations - SEA
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION :
- Lead and drive the SEA Marketing Operations (MOPS) function, with a strong focus on the Go-To-Market (GTM) process, ensuring seamless execution in alignment with Emerging Markets (EM) and Global MOPS guidelines.
- Optimize marketing systems, master data, and sample management to enhance operational excellence and cross-functional collaboration across SEA.
KEY RESPONSIBILITIES :
GTM Process & Strategic Alignment
Own and lead the SEA GTM calendar and milestones, ensuring alignment across brand, channels, and country teams while working closely with EM MOPS.Drive on-time, in-full GTM milestone deliverables, ensuring all key stakeholders receive necessary updates and handovers.Support seasonal range handovers by collaborating with Category Management teams to ensure data accuracy and consistency.Support the buy review process, by consolidating range data to support the report for performance analytics and performance insights.Marketing Systems & Process Excellence
Manager marketing operations systems and tools, including RMA, M-3, RMT, Hub-Light, and T1 Studio.Drive system enhancements and process optimizations, working closely with IT and EM teams to improve efficiency and data accuracy.Provide process and system training to elevate professional skills and system proficiency within the SEA marketing team.Sample Management & Budget Oversight
Oversee SEA sample budget planning and tracking, ensuring an optimal allocation per category.Define sample ordering guidelines to maximize efficiency and minimize budget overruns.Team Leadership & Stakeholder Management
Lead a team of three direct report, providing clear roles, responsibilities, and development plans to ensure full coverage across MOPS functions.Serve as the primary escalation point for marketing systems, master data, and sample management, ensuring business continuity.Foster strong relationships with SEA Brand, Finance, Demand Planning, IT, and Business Development teams, as well as EM MOPS and country brand teams.Key Performance Indicators (KPIs) :
GTM Milestone Governance : Ensure alignment, tracking, and continuous improvement of GTM processes in collaboration with EM.Process & System Optimization : Drive efficiency improvements in ranging process, systems, and master data.Timely Deliverables : Ensure on-time submission of key GTM deliverables, including range planning, master data maintenance, and B2B sales interface (T1 Studio) updates.Stakeholder Communication : Maintain proactive and structured communication of EM updates to SEA brand and country teams.Team Development & Performance : Implement leadership and growth plans for MOPS team members to enhance expertise and accountability.Key Relationships :
SEA : SEA Brand, Finance, Demand Planning, IT, Business Development, Country Brand TeamsEM : Emerging Markets MOPS, Business Units (BU) as neededKnowledge, Skills, and Abilities :
Strong expertise in marketing operations, GTM processes, and system governance, preferably within a global matrix organization.Proven ability to drive process improvements and cross-functional collaboration across marketing, sales, finance, and operations.Excellent communication, negotiation, and stakeholder management skills, with experience engaging senior leadership.Analytical mindset, with the ability to translate complex data into actionable insights.Proficiency in key marketing systems (SAP-based platforms, BI tools, and B2B sales interfaces preferred).Requisite Education & Experience :
7 years of experience in merchandising, marketing operations, or process management; regional exposure preferred.University degree in Business, Marketing, or a related field.Fluent in English (written and verbal).AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE : THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE : Speak up when you see an opportunity; step up when you see a need..OWNERSHIP : Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION : Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY : Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY : Play by the rules. Hold yourself and others accountable to our company’s standards.RESPECT : Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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