Marketing Manager, Off Campus Partners - Apartments.com

Marketing Manager, Off Campus Partners

Location : Charlottesville, VA or Richmond, VA

Overview

CoStar Group (NASDAQ : CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Off Campus Partners :

Off Campus Partners, a CoStar Group subsidiary and part of the Apartments.com network, is the leading provider of off-campus housing websites for colleges and universities in the U.S. Our mission is to simplify the off-campus housing experience for universities, students, and property managers nationwide. We have established partnerships with more than 150 of the country's top universities, offering their students a user-friendly platform to search for housing, find roommates, and access educational resources.

The Marketing Manager at Off Campus Partners shapes and executes marketing strategies that elevate our brand, expand awareness, and drive lead generation in the student housing and university markets. This role blends creative storytelling with data-driven marketing to reinforce OCP's position as the trusted leader in simplifying the off-campus housing experiencethe place for students to find a place.

Responsibilities

• Lead Integrated Campaigns : Deliver marketing initiatives and content that drive visibility, engagement, and qualified leads.
• Manage Digital Channels : Oversee social media, email, and paid advertising to grow traffic, conversions, and audience reach.
• Create & Maintain Content : Develop compelling creative assets (graphics, presentations, ads, social content) and manage a centralized content library for brand consistency.
• Optimize Web Presence : Work with the Apartments.com team to improve SEO, content strategy, and user experience to maximize engagement and conversion.
• Analyze & Refine : Use data insights to measure performance and optimize strategies for ROI.
• Collaborate Across Teams : Partner with internal teams such as Strategic Partnership Development, Account Management, Sales, and Product to align marketing with business goals.
• Stay Ahead of Trends : Monitor higher education and student housing insights to inform strategy and competitive positioning.

Why Join Us?

Basic Qualifications (Internal)

Basic Qualifications (External)

Preferred Qualifications

What's In It For You?

When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. Our benefits package includes (but is not limited to) :

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.