Paid Social Strategist (REMOTE)

Your Role :

As a Paid Social Strategist, you use your expert, up-to-date grasp of marketing strategies and best practices to manage campaigns from concept to execution to analysis. You will be collaboratively with account stakeholders (from the Paid Social Specialist, Manager, Director of Strategy, Account Manager, and Director of Advertising) to ensure a powerful marketing strategy is deployed using your expert Paid Social knowledge.

You are responsible for budgeting your accounts and identifying optimizations that will help track towards your clients' goals. You will work with the Paid Social Specialist on your accounts to ensure campaigns, audiences, creatives and ad sets are being created, while applying account learnings to each.

You are also the Paid Social SME on client calls, owning all things Paid Social. Lastly, you work closely with account stakeholders to ensure we are track for our client's goals and looking holistically at our metrics

In the 1st month, you will...

• Immerse yourself in BW's culture, team and digital marketing philosophy.
• Establish and cultivate positive relationships with key account stakeholders.
• Take a deep dive into the assigned client's business needs and objectives .
• Create ads for your assigned clients based on insights from the account.
• Sit in on client calls and listen in the background for additional learning on the client's goals and upcoming initiatives.
• Start to budget and report revenue / leads for your accounts.
• Work with your account Paid Social Specialists to learn about your clients and help with tasks to familiarize yourself to your account.
• Create ads for your assigned clients based on insights from the account.

Sharpen your skills in Month 2 by...

Execute in Month 3 by...

Desired Skills & Experience