Senior Manager, Integrated Campaigns (AI / SaaS Tech, B2B)

Senior Manager, Integrated Campaigns (AI / SaaS Tech, B2B)

Founded in 2017, Obsidian Security was created to close a critical gap : securing the SaaS applications where modern business happensplatforms like Microsoft 365, Salesforce, and hundreds more.

Backed by top investors including Greylock, Norwest Venture Partners, and IVP, we've built a complete SaaS security platform to reduce risk, detect and respond to threats, and prevent breaches at the source. Our team includes leaders who helped define the categories of endpoint and identity security at CrowdStrike, Okta, Cylance, and Carbon Black.

Now, we're transforming how SaaS is securedin the era of agentic AI.

Today, Obsidian is trusted by global enterprises like Snowflake, T-Mobile, and Pure Storage. We protect more than 200 organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealandincluding many of the world's largest Fortune 1000 and Global 2000 companies.

With strong global momentum, a growing partner ecosystem including SentinelOne, Databricks, and Google Cloud, and a major fundraise on the horizon, we're scaling quickly toward long-term growth and IPO readiness. Join us as we define the future of SaaS security!

The Role - What It Is and Why It Matters

As the Senior Manager, Integrated Campaigns, you will own the end-to-end campaign lifecycle for strategic GTM initiativessetting campaign strategy, defining target audiences and personas, crafting the narrative, executing across channels, and optimizing for conversion and pipeline impact. You will be the orchestrator of high-impact, multi-channel programs (email, webinars (both owned and third-party), lead generation programs (e.g. content syndication, digital) in the cybersecurity / AI B2B space, tying creative, data, and intent signals into campaigns that move buyers through the funnel and deliver measurable business outcomes (qualified pipeline).

Key Responsibilities

• Lead campaign strategy : Define target personas, use-cases, ICPs (ideal customer profiles), value proposition messages, and channel mix for key strategic campaigns (product launches, ABM / vertical plays, partner / co-marketing).
• Design and execute multi-channel campaigns : Email marketing, organic & paid digital, webinars (own and third-party), partner / alliances programs, third party lead generation programs, co-marketing.
• Develop persona and use-casespecific journeys : Tailor campaign flows and messaging for different buyer personas (e.g., CISO, Security Ops, IT-Architect, DevSecOps) and use-cases (e.g., SaaS security, cloud threat-detection, AI agent defense).
• Drive campaign creative and content : Collaborate with product marketing, creative and agency partners to develop campaign assets (landing pages, email copy, webinar decks, offers, CTAs). Deliver consistent campaign kits and playbooks.
• Use intent and behavioural data to inform campaign targeting and messaging : Leverage intent sources (e.g., ZoomInfo, G2, LinkedIn) and internal engagement signals to identify high-propensity accounts and tailor outreach.
• Optimize and measure performance : Establish KPIs (engagement, conversion, MQLs, pipeline, ROI), monitor results, run A / B tests, refine campaign flows, and present actionable insights to senior stakeholders.
• Ensure seamless lead hand-off and funnel flow : Work with Marketing Operations, Sales Ops and SDR / BDR teams to ensure leads are routed, logged in SFDC, touched by the right follow-up sequence and fed into nurture as necessary.
• Build scalable frameworks : Document best practices, create campaign playbooks / templates, enable repeatable execution and drive operational efficiency while maintaining strategic focus.
• Partner cross-functionally : Collaborate with product marketing, sales enablement, field marketing, channel marketing, analytics, and external agencies / vendors to ensure alignment and execution excellence.

Minimum Qualifications

Preferred Qualifications

What Success Looks Like

If you're ready to own high-impact campaigns that drive growth in the cybersecurity / SaaS / AI space, at a company that values both strategy and execution, we'd love to talk.

Employee Benefits

Our competitive benefits packages are designed to support our employees' well-being, both at work and at home. Our US based employees enjoy :

Pay Transparency

Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is eligible for equity awards and may be eligible for sales commission or incentive