Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

2 days ago – Be among the first 25 applicants

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging makes it a special place for students, faculty and staff.

As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.

We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These programs include more than 850 student-athletes who participate in the various sports programs annually within the NCAA. We are currently seeking a Director of Advertising & Digital Marketing.

Application Review Date

The first review date for this job is : September 19, 2025.

Responsibilities

Shape Cal Athletics' digital strategy by developing a unified view of the customer, refining the customer journey, and delivering personalized content across all channels and devices.

Develop and execute digital advertising strategies, including paid social media, SEO / SEM, and other targeted campaigns for football, men's basketball, women's basketball, and other ticketed sports, as well as licensing and fundraising initiatives.

Create synergy between digital marketing, organic social media, and traditional advertising (television and radio commercials, media trade opportunities) to maximize revenue streams.

Collaborate with the ticket office to create and manage email marketing campaigns within the Paciolan and Eloqua systems to maximize revenue opportunities.

Produce and facilitate a cohesive communication strategy for all revenue-generating initiatives, including email, direct mail, social media, mobile applications, and digital advertising campaigns for ticket sales, capital projects, fundraising, multimedia rights, and licensing.

Conduct market research on fan engagement and customer behavior to improve retention, awareness, interest, and sales efforts. Educate internal stakeholders on insights for developing incentive programs, pricing strategies, and marketing policies.

Manage digital staff performance, career development, and adherence to job standards. Responsible for all aspects of the supervision of the unit.

Manage the assigned unit budget and leverage resources across departments to create efficiencies in workflow, budget allocation, and information sharing.

Develop internal processes to improve strategic planning, platform development, and technology investments.

Coordinate cross-functional efforts with other internal units, ensuring alignment with overall business objectives and marketing strategies.

Guide the day-to-day operations of the digital marketing team, including the development of fan-facing content, storytelling, and marketing campaigns that drive both engagement and revenue growth.

Build relationships with external companies and organizations, including non-campus affiliates, as necessary.

Participate in game days / nights and other relevant events to support marketing initiatives.

Provide leadership and mentorship to a team of digital marketing professionals, fostering innovation, collaboration, and professional development. Empower critical strategic decisions that drive fan growth and enhance the overall Cal Athletics brand.

Ensure consistent messaging, effective audience targeting, and successful campaign outcomes through collaboration with internal and external partners.

Required Qualifications

Bachelor's degree in Marketing, Communications, or a related field.

5+ years of experience in digital marketing, including email marketing, content creation, and analytics, preferably in a sports or entertainment context.

Expertise in email marketing platforms (Paciolan, Eloqua, or similar) and marketing automation tools.

Strong understanding of digital advertising, SEO / SEM, and paid social media strategies.

Proven ability to track and analyze campaign performance with a focus on engagement, conversion, ROI / ROAS, and lead generation.

Experience in developing and executing comprehensive marketing strategies across multiple digital channels.

Strong written and verbal communication skills, with the ability to present insights and recommendations to leadership.

Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.

Knowledge of fan engagement and customer behavior analysis to improve marketing efforts.

Strong project management skills and attention to detail.

Ability to work in a fast-paced environment, balancing competing priorities and deadlines.

Knowledge of applicable NCAA and ACC rules and regulations.

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role. The budgeted salary or hourly range that the University reasonably expects to pay for this position is $85,000 – $95,000. The entire range is $74,400 – $103,800.

This position is exempt and paid monthly.

This is a 100% full-time (40 hours per week), career position that is eligible for full UC benefits.

How to Apply

To apply, please submit your resume and cover letter.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

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