Community Outreach Leader

Community Outreach Leader

At Hopscotch Primary Care, we believe great healthcare should be accessible to all people across all communities. Today, almost 20% of Americans live in a rural community, yet only 11% of physicians practice in those same communities. We are on a mission to transform healthcare in rural America. We provide high-quality primary care tailored to meet the needs of our patients through our robust care model and comprehensive care team, delivering care in our clinics, and across settings, and wrapping resources around the patients who need them most.

Our patients and the care teams who serve them sit at the center of everything we do at Hopscotch. Hopscotch Primary Care takes a team approach to serve patient needs and provide the best care possible. Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting, and at the right time.

Today, we are serving thousands of patients in our value-based care model and the number is growing every day. If you want to bring your experience, skill and passion to make a lasting impact in healthcare, we'd like to meet you.

About The Role

At Hopscotch Primary Care, we take a team approach to serve patients' needs to provide the best care possible. Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting and at the right time.

As the Outreach Leader, you will be the face of Hopscotch Primary Care in your assigned territory ensuring that new patient growth calls for supported clinics are met on a monthly / quarterly basis. You will utilize your experience in territory sales management to effectively create demand for Hopscotch and create strong referral sources that lead to continued new patient growth success. In addition, you will partner closely with clinical team members to effectively strategize on new patient acquisition channels to ensure close alignment and visibility into growth performance.

What You'll Do

Specific responsibilities for this role will include, but are not limited to :

• Territory Management
• Establish and maintain relationships with community partners in multiple counties to introduce, educate, and build demand for Hopscotch
• Develop referral relationships within territory amongst external healthcare providers, insurance agents, and community organizations serving seniors
• Plan, manage, and execute HPC events in the community (and in-clinic as needed) to drive new prospective patient awareness and demand
• Implement daily, weekly, and monthly routing strategy based on business priorities and growth needs of each supported clinic
• Partner closely with Marketing to ensure proper awareness of growth-specific events to aid attendance and new patient conversions
• Effectively reach the Dual-Eligible population in designated territory to drive new patient growth amongst this population
• Utilize Salesforce daily to effectively manage community partnerships and relationships with community stakeholders
• Sales
• Engage with inbound prospective patient leads (referrals) as quickly as possible to ensure the best possible customer and referral partner experience
• Utilize Salesforce to develop, implement, and execute an effective prospective patient sales strategy and follow-up cadence to achieve patient acquisition targets
• Perform daily outreach via email, phone, text, and etc, to foster prospective patients
• Collaborate with marketing to maximize effectiveness of prospective patient outreach and methods
• Collaborate with Patient Engagement Representative team when necessary to ensure proper lead management and conversion success
• Developing sales plans and forecasts over various time horizons (e.g., 3-month, 6-month) and measuring and reporting out progress to those plans
• Relationship management
• Following up with new patients to collect feedback and ensure their needs are being met
• Tracking full-cycle outreach activities into Customer Relationship Management (CRM) system and other relevant business applications, from inputting new leads to successfully onboarding and retaining patients
• Collect and document feedback from prospects and patients and adapt outreach to address challenges
• Measure and report out on key sales and account metrics and performance to plan
• Proactively communicate and strategize with clinical teams to ensure alignment and visibility into growth performance and priorities

About You

You would be a great fit for this position if you are interested in building connections with our community, serving prospective patients and educating them about us, and strategically working to expand our patient base to best serve the community and Hopscotch Primary Care.

A great candidate for this role :

The following are preferred but not required :

Additional skills and capabilities required :

From a cultural perspective, you :