Vice President Marketing

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role at ProofPilot

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Base pay range

$150,000.00 / yr – $185,000.00 / yr

Role Overview

We're seeking a dynamic, strategic, and hands‑on VP of Marketing to lead and transform all aspects of company marketing in this growth phase. This player‑coach will manage the existing marketing team (content / events / social and demand gen / rev ops / martech) while growing capabilities, owning strategy, and directly executing initiatives. The VP will expand marketing beyond brand and lead gen into product marketing and sales enablement, collaborating with commercial, product, and executive teams to drive measurable business.

Key Responsibilities

Team Leadership & Strategic Vision

• Develop and execute an integrated marketing strategy that aligns with ProofPilot’s business goals and clinical trial technology roadmap.
• Coach, mentor, and empower direct reports (content / events / social and demand gen / rev ops / martech managers), optimizing role effectiveness and supporting professional growth.
• Lead team growth planning, identifying capability gaps and recommending new hires or vendors as appropriate.
• Own product marketing, driving positioning, narrative development, go‑to‑market planning for platform releases, and competitive differentiation.
• Collaborate with sales leadership to create compelling enablement materials, campaign content, and targeted outreach assets that increase win rates and accelerate pipeline momentum.
• Deliver actionable market, customer, and competitor insights to inform business and product strategy.

Demand Generation & Brand Growth

Marketing Operations & Infrastructure

Stakeholder Collaboration

Ideal Candidate Profile

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales, Marketing, and Management

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