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Director, Worldwide Omnichannel Excellence Insights and Data
Director, Worldwide Omnichannel Excellence Insights and DataBristol Myers Squibb • Princeton, New Jersey, USA
Director, Worldwide Omnichannel Excellence Insights and Data

Director, Worldwide Omnichannel Excellence Insights and Data

Bristol Myers Squibb • Princeton, New Jersey, USA
15 days ago
Job type
  • Full-time
Job description

Working with Us

Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more : Director Worldwide Omnichannel Excellence Insights and Data will be responsible for co-leading the implementation of a robust data foundation for BMSs omnichannel marketing initiatives with a strong focus on third-party (NPP) data integration governance and optimization. This role will oversee analytics and reporting resources within the GCC and drive the enterprise vision for unified AI-powered measurement frameworks advanced dashboards and actionable insights. The Director will champion agentic AI adoption ensuring both technical rigor and business relevance while managing cross-functional partnerships and aligning analytics initiatives with global brand and commercial priorities.

Responsibilities :

  • Vision & Strategy

Develop and execute a global strategy for third-party NPP data integration standardization and governance to support scalable and trusted omnichannel reporting and analytics.

  • Define and socialize the measurement roadmap prioritizing investments in AI GenAI and agentic analytics solutions for core and emerging markets.
  • Provide thought leadership on leveraging AI machine learning and generative AI to transform commercial data measurement and reporting practices.
  • Data Foundation & Governance
  • Oversee the design and implementation of industry-leading data management frameworks for third-party NPP feeds ensuring accuracy quality and consistency across all reporting and dashboards.

  • Set and enforce standards for REQ definitions data tagging (brand indication placement) and business rules to address data irregularities and drive trust in omnichannel insights delivery.
  • Collaborate with global data and technology teams to operationalize weekly data refreshes and source-of-truth standards for all NPP and PP sources.
  • Omnichannel Reporting & Insights
  • Lead the development of unified AI-powered omnichannel dashboards and measurement frameworks that deliver actionable insights to Commercial Medical Field and Omnichannel teams.

  • Design and enable interactive analytics platforms for campaign planning optimization and post-campaign reviews embedding curated recommendations and real-time alerting.
  • Guide development and deployment of agentic analytics solutions including measurement & insights agents.
  • AI & Agentic Capability Development
  • Oversee the design and implementation of advanced analytics agents.

  • Partner with IT external partners and brand teams to deliver rapid innovation robust POCs and scalable solutions across the portfolio.
  • Team Leadership & Collaboration
  • Mentor and develop a high-performing analytics team in the GCC fostering continuous learning agile ways of working and a culture of innovation and impact.

  • Build strong cross-functional relationships with Commercialization Insights Data Science Brand and Technology leaders to ensure tight alignment of analytics initiatives with strategic business objectives.
  • Communication & Influence
  • Champion the adoption of omnichannel measurement and AI-driven insights across the organization embedding best practices and driving continuous improvement.

    Qualifications :

  • Minimum 8 years experience in marketing analytics commercial insights or related functions within pharmaceutical biotech or healthcare industries.
  • Bachelors degree in a relevant field required; advanced degree (MS PhD MBA) preferred.
  • Deep expertise in omnichannel measurement frameworks third-party data integration and advanced analytics techniques
  • Demonstrated success applying AI machine learning and GenAI in commercial analytics environments.
  • Strong experience in data governance vendor management and business rule standardization for third-party marketing data.
  • Proven ability to lead and inspire technical and business teams in matrixed global organizations.
  • Exceptional communication skills with the ability to bridge technical and business domains.
  • Track record of delivering complex analytics projects on time with measurable impact.
  • Familiarity with commercial analytics platforms and reporting tools (e.g. Tableau PowerBI ThoughtSpot).
  • Commitment to values of innovation accountability collaboration and urgency.
  • If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

    Compensation Overview :

  • Princeton - NJ - US : $189430 - $229546
  • The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job such as required skills where the job is performed the employees work schedule job-related knowledge and experience. Final individual compensation will be decided based on demonstrated experience.

    Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits please visit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following : Medical pharmacy dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability life insurance supplemental health insurance business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays Global Shutdown Days between Christmas and New Years holiday up to 120 hours of paid vacation up to two (2) paid days to volunteer sick time off and summer hours flexibility. Parental caregiver bereavement and military leave. Family care services such as adoption and surrogacy reimbursement fertility / infertility benefits support for traveling mothers and child elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

    Uniquely Interesting Work Life-changing Careers

    With a single vision as inspiring as Transforming patients lives through science every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture promoting global participation in clinical trials while our shared values of passion innovation urgency accountability inclusion and integrity bring out the highest potential of each of our colleagues.

    On-site Protocol

    BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential site-by-design field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role :

    Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles onsite presence is considered an essential job function and is critical to collaboration innovation productivity and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

    BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process reasonable workplace accommodations / adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation / adjustment prior to accepting a job offer. If you require reasonable accommodations / adjustments in completing this application or in any part of the recruitment process direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.

    BMS cares about your well-being and the well-being of our staff customers patients and communities. As a result the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

    BMS will consider for employment qualified applicants with arrest and conviction records pursuant to applicable laws in your area.

    If you live in or expect to work from Los Angeles County if hired for this position please visit this page for important additional information : data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

    Required Experience :

    Director

    Key Skills

    Business Intelligence,Children Activity,Business Analysis,Corporate Sales,ABB,Corporate Development

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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    Director Omnichannel • Princeton, New Jersey, USA

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