Database Marketing Manager

Database Marketing Manager

The role of the Database Marketing manager is to oversee the strategic and operating activities for the Database Marketing department. This position is responsible for identifying and implementing revenue-generating database marketing programs designed to profitably attract and retain customers.

The requirements listed are representative of the knowledge, skill and / or ability required to fulfill the obligations of this position.

Must be highly computer proficient with thorough knowledge of Microsoft Word, PowerPoint, Excel, Access, CIM and Cognos software.

Proficient in SQL.

Experience in the production and development of collateral and direct mail material essential.

Must possess ability to take initiative, be detail-oriented and self-motivated; have strong organizational and communication skills.

Must be able to get along with co-workers and work as a team.

Must be able to read, write, speak and understand English.

Must present a well-groomed appearance.

Must have speed and accuracy to maintain maximum efficiency.

Must have a sense of urgency and react to changing business demands.

BS degree or equivalent in Economics, Finance or STEM or 5 years database marketing experience.

Three (3) years supervisory experience; expertise in all areas of database management including data capture, pro forma development back-end analysis, and statistical modeling.

Ensures the growth of gaming revenues through flawless execution of all the functions performed by the Database Marketing department.

Responsible for all aspects of the database and database marketing programs, strategic planning, reporting and analysis.

Responsible for the successful strategy design, implementation and coordination of the Caesars Entertainment proprietary database marketing strategy for Harrah's Norther California Casino.

Responsible for the timely production of all direct mail and email communications and offer setups.

Responsible for all offer creation, audience selection, customer segmentation and list generation.

Property Secured Data User, accountable for the security and trafficking of all restricted lists and reports.

Responsible for improvement, addition or deletion of efforts based on trends, response rates, profitability, competitive market conditions, and overall property direction.

Assist in implementing and monitoring guest comping programs. Must make sound comping decisions.

Provides all acquired data and statistics to the Director of Marketing for the comprehensive monthly status meetings.

Acts as the property Database Marketing Account Manager.

Provides analyses (pre and post program) of individual direct marketing efforts utilizing company and ad hoc reports run via the various company specific database programs.

Assists the Events / Promotions, Casino Marketing / VIP and Caesars Rewards departments in the planning and successful execution of property special events, programs and promotions.

Responsible for understanding and maintaining clean and consistent patron information between property CMS, EMS, SDS, LMS, WINet and OCRM Systems.

Responsible for developing proper integration and utilization of all casinos related information systems.

Steward of the Harrah's brand managing usage, brand standards, and development of strategic marketing plans to enhance the brand.

Supports internal communications through the know card and on hold message.

Maintains and submits required records and reports.

Maintains the confidential nature of matters pertaining to company records.

Adheres to regulatory, departmental and company policies.

Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.

Acts as a role model to other employees and always presents oneself as a credit to Harrah's and encourages others to do the same.

Supervises employee training and development; identifies and counsels employees on career opportunities; reviews employee performance and administers discipline, taking appropriate action in accordance with established policies and procedures.

Prepares and coordinates the delivery of performance appraisals to assigned personnel.

Responsible for maintaining operations within approved budget.

All team members will follow the Everyone Greets Everyone (EGE) policy.

Must be able to maneuver around all areas of the casino.

Must be able to work on the computer for extended periods of time.

Must be able to work in an office environment.

Must be able to sit for long periods of time.

Must be able to use standard office equipment including but not limited to computer, keyboard, mouse, copy machine, printer and facsimile.

Must be able to bend, stoop, reach, pull and push up to 40 pounds.

Must be able to work in areas containing secondhand smoke, dust, loud noises and bright lights.

Other duties as assigned.