Marketing Manager_Campaign Execution_3 Months Contract

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About the Brand

Springer Nature Technology and Publishing Solutions, is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology driven solutions and deep insight in the publishing domain, Springer Nature Technology and Publishing Solutions offers a range of services that help our Group brand acquire, produce and deliver content in the most efficient ways possible. We are driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services.

Job title : Freelance Marketing Manager, Campaign Management - Client Fulfilment Marketing

Department :  Research Marketing, Planning- Client Fulfilment Marketing Team (Client Management)

Location : Pune

About the Role

The Freelance Marketing Manager will be part of the Client Fulfilment Marketing team which is responsible to define, planning, manage and deliver the marketing for curated products and services Springer Nature creates on behalf of a wide range of clients globally.

We are looking for an experienced manager to join a dynamic team and be able to hit the ground running as a campaign executor. The Marketing Manager will ensure strong campaign execution focus and effective relationships with other team functions and marketing teams.

Their main goal will be to execute paid social marketing campaigns, monitor performance and optimization, as well as process improvements and channel expertise.

The ideal candidate we are looking for will have excellent organizational and digital marketing skills and a proven record of collaborative delivery of successful marketing campaigns.

The recently reinvigorated Client Fulfilment team consists of three main functions :

Client Engagement : working with clients; strong partners to sales, product colleagues, and Campaign Development

Campaign Development : defining and planning campaign programs and their goals, with overall responsibility for all campaign outcomes

Campaign Management : deploying campaigns, monitoring and optimizing; channel experts.

The Client Fulfilment team is part of Planning within the wider Research Marketing team and supports the Impact Solutions team which comprises advertising, conferences, and both sponsored editorial and custom content to help commercial partners build relationships with the scientific community.

The Marketing Planning team is responsible for the tactical marketing plans, covering all relevant products, solutions, and services. The team translates marketing strategies into customer-centric marketing programs that strengthen our brands and deliver value and revenue.

Role Responsibilities :

Campaign coordination, execution, and on-time deployment across social media and email platforms .

Monitoring, analyzing, and optimizing in-flight campaign performance.

Sharing campaign trends and insights with other team functions to optimizeproduct and channel mix.

Assisting SMM with varied marketing workflow improvements and other relevant projects in collaboration with other team functions, marketing teams, and key stakeholders.

Experience, Skills & Qualifications :

3 years + experience in digital marketing role

Proficiency in SAP Hybris, Google Ads & Analytics, Facebook, Twitter, and LinkedIn.

Excellent time and project management skills

Proven track record of optimizing social and email campaigns to achieve KPIs set

Able to work both independently and collaboratively with other CF stakeholders

Logical and strategic thinker - sees the “bigger picture” outside their everyday task

Uses accountability, integrity, and initiative at all times, especially in challenging situations.

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture, and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodations.

For more information about career opportunities in Springer Nature please visit

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Job Posting End Date :

28-08-2024