Regional Marketing Director

Regional Marketing Director

The purpose of the Regional Marketing Director at Highmark Residential is to strategically lead and execute comprehensive marketing initiatives that drive brand awareness, resident acquisition, and retention within the assigned region. By leveraging their deep understanding of the local market dynamics and industry trends, the Regional Marketing Director will develop and implement innovative marketing strategies to effectively position Highmark Residential as the premier choice for multifamily housing solutions. This role requires a creative and analytical mindset, exceptional leadership capabilities, and a proven track record of successfully executing results-oriented marketing campaigns. The Regional Marketing Director will collaborate with cross-functional teams, including property management, leasing, and corporate marketing, to achieve business objectives, foster strong relationships with key stakeholders, and consistently deliver outstanding marketing performance across the region. Ultimately, the Regional Marketing Director plays a critical role in driving revenue growth, enhancing brand reputation, and maximizing resident satisfaction for Highmark Residential's portfolio of properties in the assigned region.

Responsibilities include (but are not limited to) :

• Develop and implement comprehensive marketing strategies :
• Create and execute marketing plans specific to each property that align with company goals.
• Effectively communicate aforementioned marketing plans as needed to leadership.
• Assist in marketing budgeting for assigned properties.
• Conduct market research to identify target audiences, trends, and competition, and educate / empower onsite management teams to do the same.
• Use data-driven insights to create and maintain innovative marketing campaigns that position Highmark Residential as the top choice for multifamily housing.
• Collaborate with different teams to align marketing efforts with leasing, property management, and corporate marketing functions.
• Assist with new Property Technology tests and deployments.
• Drive brand awareness and reputation :
• Increase property brand recognition through targeted advertising, public relations, and digital marketing initiatives.
• Oversee the creation and execution of compelling marketing materials, website content, social media campaigns, and email marketing.
• Ensure consistent branding across all marketing channels and compliance with brand guidelines.
• Monitor online reputation and implement strategies to improve customer sentiment and engagement.
• Resident acquisition and retention :
• Develop and implement resident acquisition strategies to attract qualified leads and achieve occupancy goals.
• Collaborate with property management teams to enhance resident experience and satisfaction, ultimately driving resident retention.
• Analyze market data and resident feedback to identify opportunities for improving resident retention rates and overall customer satisfaction.
• Implement resident referral programs and incentives to drive resident referrals and promote positive word-of-mouth marketing.
• Marketing performance analysis and reporting :
• Facilitate and monitor all required and / or budgeted marketing-related, promotional and advertising platforms for optimal integration, appropriate usage by intended Highmark team members, and overall performance.
• Assist with informal education / coaching of Highmark marketing platforms for onsite team members and constituents as needed.
• Assist in communicating significant updates and platform changes as they occur.
• Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives via Google Analytics, reporting from Lead Management software, and any other Highmark-approved platform.
• Analyze data, generate reports, and present findings to senior management to support strategic decision-making.
• Continuously optimize marketing strategies based on data insights and industry best practices.
• Team leadership and collaboration :
• Always promote and display company culture and core values.
• Act as an advocate of company and regional policies and directives.
• Close collaboration with regional training team and any other regional support associates.
• Collaborate with the national marketing team to establish, achieve, and maintain the goals of Highmark Residential.
• Regularly communicate regional initiatives with the national marketing team and assist in the implementation of national initiatives.
• Support communication and culture-led platforms such as Viva Engage.
• Assist with local events and meetings, including job fairs and local apartment association activities (working with other regional support positions as necessary).
• Foster a collaborative and positive work environment, promoting teamwork and cross-functional collaboration.
• Establish strong working relationships with regional property managers, leasing teams, and corporate marketing and associated counterparts.
• Attend company meetings and budgeted industry education conferences.

Travel :

50% local market travel; 10% outside of the assigned region on occasion with little advanced notice

Qualifications