Global Marketing Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION : About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to :

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

ABOUT ABBOTT DIAGNOSTICS :

The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott's life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.

Our pioneering technology spans the world of healthcare operations - with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices and clinics.

Our Lake Forest or Willis Tower, IL location currently has an opportunity for a Global Marketing Manager. This position is responsible for setting the Division strategic direction and tactical implementation of activities within the Diagnostics Division. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This "product champion" is the focal point for the Division with regard to product and market knowledge, planning / execution, and achievement of business objectives.

The Marketing Manager is responsible for the product from identification of customer and market needs / wants, to concept and product development, product launch, through and including product discontinuation.

The Marketing Manager for Neurodegenerative Diseases will be responsible for alignment across our Research and Development Organization, Licensing and Acquisitions and Global Marketing as we build the strategy and eventual launch of diagnostic, screening and translational medicine biomarker panels for patient management. This will require an extended degree of cross-divisional collaboration, interaction and planning.

What You'll Work On

The Marketing Manager is responsible for assisting in the following activities for their product(s) :

The Marketing Manager is responsible for creating global demand for his / her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.

This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place / distribution, price, and integrated marketing / promotion).

Main Responsibilities :

versus the competition in a profitable manner that adds value to the customer.

sales plan.

Internal Communication :

maintaining a customer focus woven throughout all activities.

Develop the Marketing Plan :

Product Definition :

internal and external training materials, the channels for execution of market awareness, participation in the medical and economic value dossiers to drive adoption, market access and

reimbursement.

the Marketing Manager.

Required Qualifications

Preferred Qualification

In addition, the successful candidate will have additional focus on the following :

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives : www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com / Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

$127,300.00 - $254,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY : Product Management

DIVISION : CRLB Core Lab

LOCATION : United States >

Lake Forest : CP01

ADDITIONAL LOCATIONS :

WORK SHIFT :

Standard

TRAVEL :

Yes, 25 % of the Time

MEDICAL SURVEILLANCE :

Not Applicable

SIGNIFICANT WORK ACTIVITIES :

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities / Women / Individuals with Disabilities / Protected Veterans.

EEO is the Law link - English :

EEO is the Law link - Espanol :