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Digital Marketing Specialist

Digital Marketing Specialist

Method Recruiting, a 3x Inc. 5000 companySan Jose, CA, United States
20 days ago
Job type
  • Full-time
Job description

Location : Berkeley, CA (4 days on-site)

Role Overview

Drive high-quality traffic and maximize ROI through paid digital advertising campaigns across multiple platforms.

Key Responsibilities

  • Develop and optimize PPC campaigns (Google Ads, Microsoft Ads, Meta, Display)
  • Conduct keyword research and implement bidding strategies
  • Track KPIs (CTR, conversion rate, CPL, CPB) and analyze performance data
  • Ensure accurate tracking protocols and resolve issues
  • Monitor competitor strategies and industry trends
  • Collaborate cross-functionally on paid advertising recommendations

Requirements

  • Experience : 4+ years in Performance Marketing with full-funnel SEM, Meta, and Display
  • Technical Skills : Google Ads, Microsoft Ads, Meta, GA4, Power BI; Salesforce / HTML a plus
  • Core Competencies : Data analysis, marketing strategy, PPC campaign management
  • Soft Skills : Strong communication, project management, ability to handle multiple priorities
  • Education : Bachelor's in marketing or related field
  • Preferred : Travel industry experience
  • Interview Process

  • Recruiter Screen (30 min)
  • Hiring Manager Interview (30 min)
  • Panel Interview (90 min, in-person)
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    Digital Marketing Specialist • San Jose, CA, United States