Senior Project Manager - Marketing (Hybrid)

Senior Project Manager

The Senior Project Manager will lead the strategy, integration and execution of artificial intelligence solutions that enhance the performance, efficiency, and innovation of the Marketing and Communications department. This role is responsible for identifying high-impact AI opportunities across marketing strategy, customer experience, sales enablement, communications and analytics and driving end-to-end implementation from concept through deployment. Plans, organizes, and manages large scale or complex projects for successful delivery of objectives, on time and within budget. Initiates, engages, and motivates cross-functional teams to deliver results. Identifies and mitigates risk and escalates as needed. Tracks progress and drives documentation to support project needs. Ensures end-to-end leadership for implementations, integration, business readiness and communications.

Essential Functions :

• Plans and initiates project resources, prepares budgets, monitors progress, tracks schedules and mitigates risks. Sequences complex initiatives from start to finish.
• Provides end-to-end project management support in terms of reporting, project deliverable tracking and documentation. Quickly learns and identifies opportunities for AI across Marketing and Communications teams. Acts as a liaison across to ensure effective and efficient goals, scope, progress, and completion of projects. Coordinates issues throughout CareFirst, and externally, when necessary, to promote accurately represented information.
• Provides direction and motivation to project teams in a matrixed environment. Drives outcomes by fostering a collaborative culture. Manages relationships with key stakeholders, including management and vendors. Leads the execution of the project.
• Evaluates implications of existing or proposed projects, programs, processes, and policies / regulations through the use of critical and creative thinking and recommends improvements.
• Performs mid-level advisory consulting work and provides strategic focus. Effectively conveys the big picture and alignment with corporate goals.
• Synthesizes complex topics and project statuses into executive level presentations and influences decision making. Effectively communicates with all levels of the organization. Liaisons with IT and translates business needs into technology related action plans.

Qualifications :

Salary Range : $82,728 - $164,307

Salary Range Disclaimer : The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education / training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs / plans, and 401k contribution programs / plans (all benefits / incentives are subject to eligibility requirements).

Department : Product Lifecycle and Strategy

Equal Employment Opportunity : CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Physical Demands : The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US : Must be eligible to work in the U.S. without Sponsorship