Activation Manager, Retail

Activation Manager, Retail

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brandsincluding Curaleaf, Select, and Grassrootsoffer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

We're looking for an Activation Manager Retail to bring our brand to life across stores in your region. In this remote role, you'll drive localized marketing efforts, tailoring national programs to fit individual states, markets, and retail outlets. You'll partner closely with our Shopper Programming Associates and Retail Sales teams to execute impactful in-store activations, product launches, and consumer engagement programs that create memorable shopper experiences.

If you're a creative, organized marketer who thrives on collaboration and loves connecting consumers to brands in dynamic retail environmentsthis role is for you.

Retail & Event Activation

• Lead in-store merchandising, POS, and promotional execution to ensure consistent brand presentationacross both company-owned and third-party CPG brands.
• Plan and manage local in-store and off-site events that drive engagement and awareness.
• Elevate the shopper experience through compelling, compliant activations and storytelling.

Cross-Functional Collaboration

Promotions & Product Launches

Customer Engagement & Brand Advocacy

What You'll Bring

Curaleaf Pay Transparency

$90,000 - $100,000 USD

What We Offer

Benefits vary by state, role type, and eligibility.