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Performance Marketing Manager, Google Workspace

Performance Marketing Manager, Google Workspace

San Diego StaffingSan Diego, CA, US
1 day ago
Job type
  • Full-time
Job description

Performance Marketing Manager

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. Applicants in San Francisco : Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note : By applying to this position you will have an opportunity to share your preferred working location from the following : New York, NY, USA; Seattle, WA, USA; San Diego, CA, USA.

Minimum qualifications :

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects.

Preferred qualifications :

  • Experience developing relationships and working collaboratively with multiple cross-functional partners in an organizational structure.
  • Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
  • Experience growing subscription businesses either in B2B or B2C environment.
  • Experience in managing and optimizing paid media campaigns across Google ad networks such as Google Search, Programmatic Display and Video (GDN & DV360), YouTube and more.
  • Proficiency in creative production and direct response media best practices across various ad networks.
  • Understanding of media measurement methodologies (MMM, MTA, geo-test etc) and incrementality measurement.
  • About The Job

    Whether you're on a consumer product or a business product, you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, Corporate Communications, Legal, Webmasters, Product Development, Engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As the Marketing Manager for Google Workspace, you will lead the paid digital marketing strategy for North America and Latin American handling Small and Medium Businesses (SMBs) and Enterprise businesses, and be an influential part of defining the global acquisition strategy. From determining appropriate audience segmentations, media plans, bid strategies, to developing media measurement plans and insight generation, you'll help shape the marketing of Google Workspace and grow its loyal customer base. This means you will work with a cross-functional team across Product Marketing, Customer Marketing, Product, Sales, Analytics, and global Centers of Excellence to align the digital marketing strategy with the evolving needs of the business. The role enables you to directly impact the growth of Google Workspace helping more businesses and solopreneurs transform the way they work. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

    The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

    Responsibilities

  • Lead paid media strategy for the Americas to meet business objectives while partnering with other regional leads to share best practices globally.
  • Manage agency team responsible for delivering campaigns, partnering with internal centers of excellence across : Media Lab, Media Lab Measurement and Optimization (MLMO), and Growth Lab to deliver high performing campaigns that deliver on our growth goals.
  • Drive media learning and measurement agenda prioritizing tests that impact positive incremental business growth.
  • Represent regional performance and market trends in executive reviews providing recommendations on how to optimize budget to meet business objectives.
  • Oversee and support creative production and message testing in partnership with the brand team and social teams.
  • Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know Your Rights : Workplace Discrimination Is Illegal, Belonging at Google, and How We Hire. If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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