Media Planner

Job Description

Job Description

Company Description

About Us :

At Signal Tru Brand, we are committed to crafting authentic brand experiences that connect businesses with their audiences through clarity, consistency, and innovation. Based in Charlotte, NC, our company supports a diverse range of clients in building strong, lasting impressions through strategic branding and operational excellence. We value professionalism, attention to detail, and a team-oriented approach that allows us to deliver exceptional results across every project.

Job Description

Job Description

We are currently seeking a Media Planner to join our growing team in Charlotte, NC. The Media Planner will be responsible for developing effective media strategies and plans across traditional and digital channels. This role is ideal for someone with a strong analytical mindset, a deep understanding of media landscapes, and a passion for connecting the right message with the right audience.

Responsibilities

Develop and implement strategic media plans that align with client objectives and budgets

Analyze and interpret media performance data to optimize campaign results

Collaborate with the creative and account teams to ensure cohesive campaign execution

Negotiate with media vendors to secure optimal placement and pricing

Monitor and report on campaign effectiveness, providing insights and recommendations

Maintain up-to-date knowledge of media trends, technologies, and industry developments

Manage timelines and media budgets to ensure on-time and within-budget delivery

Qualifications

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field

2+ years of experience in media planning, preferably in an agency setting

Strong analytical and numerical skills

Proficiency with media planning tools and platforms (e.g., Google Ads, Nielsen, comScore)

Excellent written and verbal communication skills

Ability to manage multiple projects in a fast-paced environment

Detail-oriented with strong organizational and time management skills

Additional Information

Benefits

Competitive salary ($70,000 - $76,000 / year)

Professional development and training programs

Growth opportunities within a collaborative and creative team

Health, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Flexible working hours and hybrid work options