Head of Brand Strategy and Activation

Location : On site in Memphis, TN, or Charlotte, NC.

Summary : First Horizon Bank is seeking an innovative Head of Brand

Strategy and Activation reports to the Head of Brand and Shared

Services and will be responsible for developing and executing

comprehensive marketing strategies to increase brand awareness and

drive consumer engagement through campaigns, events, sponsorships

and partnerships. This person will lead a team of performance

marketers, event and sponsorship, and brand strategists, and will

play a crucial role in shaping our brand identity and market

presence, developing and executing marketing strategies to drive

both brand recognition and measurable results. Key

responsibilities : Strategic Planning Develop and execute long-term,

comprehensive brand strategies to enhance brand equity and market

presence Drive innovation in marketing strategies and tactics Brand

Management Ensure brand consistency across all marketing

touchpoints and communications Oversee the development and

evolution of brand assets, messaging frameworks, and naming

conventions Oversee the entire lifecycle of brand activations, from

ideation to execution, ensuring they are impactful, on-schedule,

and aligned with brand goals Performance Marketing Design and

execute marketing campaigns across various channels to achieve

specific goals, such as driving revenue, increasing user

acquisition, and boosting brand awareness Collaborate with the

marketing team to plan and execute campaigns across various

channels, including digital, print, and social media Monitor and

analyze the performance of brand initiatives, providing insights

and recommendations for improvement Develop and implement

strategies for improved customer engagement and loyalty Partnership

and Sponsorships Identify, build, and manage strategic brand

partnerships and flagship sponsorship programs to expand reach and

drive growth Team Leadership Lead, mentor, and manage a team of

marketing professionals, fostering a culture of high performance

and creativity, and continuous improvement Cross-Functional

Collaboration Work closely with the integrated marketing team,

lines of business, product, creative and other teams to ensure

alignment and achieve business objectives Qualifications / Skills :

Bachelor's degree in marketing, Business Administration,

Communications, or related field. Minimum of 7-10 years of

experience in brand strategy / performance marketing or a related

field, with at least 3-5 years in a leadership role Strategic

Thinking : ability to develop and implement comprehensive marketing

strategies Leadership and Management : experience leading and

managing a team of marketing professionals Communication and

Collaboration : strong communication and interpersonal skills to

work effectively with cross-functional teams Knowledge of Digital

Marketing Channels : deep understanding of digital marketing, lead

generation, and customer acquisition strategies Understanding of

Brand Strategy Principles : knowledge of brand positioning,

messaging and guidelines About Us First Horizon Corporation is a

leading regional financial services company, dedicated to helping

our clients, communities and associates unlock their full potential

with capital and counsel. Headquartered in Memphis, TN, the banking

subsidiary First Horizon Bank operates in 12 states across the

southern U.S. The Company and its subsidiaries offer commercial,

private banking, consumer, small business, wealth and trust

management, retail brokerage, capital markets, fixed income, and

mortgage banking services. First Horizon has been recognized as one

of the nation's best employers by Fortune and Forbes magazines and

a Top 10 Most Reputable U.S. Bank. More information is available at

www.FirstHorizon.com . Benefit Highlights

• Medical with wellness

incentives, dental, and vision

and parental leave

401(k) with 6% match

FirstHorizon.com / First-Horizon-National-Corporation / Careers / Our-Benefits

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