Senior Paid Media Specialist

Overview

At RPM, were in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.

Position Summary

We are searching for a skilled Senior Paid Media Specialist to transform our paid marketing campaigns. In this role, you will be required to set up and manage our paid search marketing and online advertising. You will also work with our digital marketing team to create campaigns that maximize online presence and conversions.

To ensure success as a Senior Paid Specialist, you should be experienced at designing, budgeting, and managing paid search and paid social marketing campaigns for properties. A top-notch senior specialist will be able to identify and execute campaigns based on data insights while following Fair Housing Laws.

Responsibilities

Develop and execute paid media strategies across multiple channels, including paid search, paid social, display, and video

Manage and optimize paid media campaigns to achieve client goals and objectives

Monitor and report on campaign performance while making adjustments as needed

Work with clients to understand their business goals and objectives, and develop custom paid media strategies to achieve them

Stay up-to-date on the latest paid media trends and best practices

Act as Team Lead for special projects, overseeing a team of Paid Media Specialists

Analyze paid campaign performance and coordinate with management

Ad hoc projects as needed

Education and Experience

3+ years of experience in paid media marketing

Strong understanding of paid search, paid social, display, and video advertising platforms

Experience with demand-side platforms and programmatic buying is a plus

Excellent analytical and reporting skills (Google Analytics, Adobe Analytics, et. al.)

Ability to develop and implement strategic paid media campaigns

Collaborative mindset and a team player

Passionate about marketing and paid media

Driven to achieve results and make an impact

Qualifications

May be required to sit or stand for extended periods of time

Must be able to read documents, computer screens and data

Must be able to hear and understand verbal communications in person and over the phone or computer

May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds

Must be able to operate a computer, keyboard, mouse and other office equipment

Work Environment

This is a hybrid role, requiring the associate to work in one of our corporate or regional offices 4 days per week

The office is an open setting which may include bright lights, constant noises and distractions

Company Information

Join RPM Living and experience exceptional benefits designed to enhance your life.

Weekly pay for all associates working onsite at an apartment community

Comprehensive healthcare coverage available for all full-time, regular associates

Employer-paid employee assistance, mental health, and wellness programs

Ancillary benefits including critical illness, hospital indemnity, and accident insurance

401(k) with robust company match

Opportunities for professional development, career growth, and role-based learning plans

Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)

Paid time off plus floating holidays and volunteer days

Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires, and possession of a valid driver's license.

RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.

RPM Living is an Equal Opportunity Employer.

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