Lifecycle Marketing Associate

A company is looking for a Lifecycle Marketing Associate to join their Marketing team and manage lifecycle marketing campaigns.

Key Responsibilities

Plan, execute, and QA lifecycle campaigns across various channels, including email and SMS

Develop and manage campaign strategies, content, and templates in collaboration with the Brand team

Analyze campaign performance metrics and optimize strategies based on results

Required Qualifications

3+ years of hands-on experience with Braze, including campaign building and management

Strong familiarity with HTML for coding and updating templates

Experience using Braze's reporting tools and Google Sheets for performance analysis

Basic graphic design skills and familiarity with project management tools

Consumer copywriting experience, including crafting campaign copy