DDX Marketing Technology Manager

Required :

• Bachelor’s Degree
• Core understanding of relational database design concepts (ex : table design, table relationships; 1 : 1; 1-many), primary & foreign key designations, etc.).
• Core understanding of omni-channel platforms, data flows, and MarTech capabilities
• Competency in writing, interpreting, trouble shooting and summarizing basic to intermediate SQL queries
• 5+ years working with and writing detailed requirement specifications for data warehouses / infrastructure / processes and / or database delivery
• 5+ years working with IT methodologies (ex : Systems Development Life Cycle, Agile and / or Waterfall), test planning and use cases
• Excellent communication (verbal and written) skills
• Can translate technical ideas into non-technical terms without sacrificing the quality of information given
• Experience in Snowflake
• Experience in SQL programming, SQL server data types and functions
• Knowledge of relational database structures, documentation and processes
• Experienced user in Tableau

Preferred :

The Manager, Marketing Technology is pivotal to the Data-Driven eXperience (DDX) team, responsible for overseeing marketing technology / database operations and new development as well as coordinating a matrixed team in executing all DDX deliverables across marketing automation, customer insights + visualization, and marketing measurement. The Manager of Marketing Technology will define and oversee processes for intake and workflow, quality control, governance, and documentation across the full DDX team. These efforts will support he company in driving greater insights, personalization, engagement, and improved lead nurturing for all business-to-business market segmentsas well as the direct-to-consumer market segment.

On an ongoing basis, the person in this role will lead the management of day-to-day DDX team operations – focused on integrations between the customer data platform, digital data source systems (ecommerce, proprietary customer applications, and custom solutions), our marketing data warehouse, and reporting environments. This role will facilitate extensions / integrations of additional digital data / data sources as appropriate, under the guidance of the Marketing Director, DDX. This role will also facilitate requirements gathering / scoping, implementation, and ongoing management of the technical components of related marketing initiatives, such as quality checks of data sets, consulting on business rules and logic for integrations, and / or coordination of ad-hoc data sizing requests.

Core Responsibilities

Marketing Database / MarTech Development and Operations. Leading a team of four internal resources and / or overseeing an external agency partner(s) in :

Compensation :

$125,000 to $150,000 per year annual salary.

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role may include healthcare insurance offerings and paid leave as provided by applicable law.