Vice President of Digital Marketing

Vice President of Digital Marketing - ABA Centers of America (Corporate HQ)

Location : Downtown Fort Lauderdale, FL (In-Office)

Pay Range : $230,000.00 / yr - $250,000.00 / yr

About the Role

Lead the development of digital marketing strategies, plans, and campaigns to meet specific business objectives using the latest AI-enabled digital technologies and platforms :

• Lead AI Search efforts to optimize ABA Centers inclusion in AI search results across ABA entities and across platforms.
• Develop and manage the digital marketing budget at the enterprise, subsidiary company, and clinic levels.
• Foster a rigorous "test-and-learn" culture with a focus on continuous improvement.
• Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
• Lead and scale a digital marketing team of subject matter experts, including the areas of SEO, SEM, email automation, PPC, and social media.
• Work cross-functionally with the key marketing sub-functions to deliver to the needs of the operating businesses.
• Understand and provide regular insights into the client experience and journey in the digital space.

Requirements

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Affinity for AI-centric solutions to maximize efficiency through automation and solidify ABA Centers visibility in AI search results.

Benefits

ABA Centers of America is a self‑funded, founder‑led organization known for rapid growth and operational excellence. The corporate team plays a mission‑critical role in scaling our autism care services across the United States.

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