Vice President, Marketing

Overview

American Humane Society (AHS) is seeking an experienced Vice President, Marketing responsible for the evolution and integrity of the American Humane Society (AHS) and Global Humane Society (GHS) brand and the development and deployment of marketing strategies to achieve critical business objectives and position the organization for international growth. This hybrid position, based at the DC office, reports directly to the Senior Vice President & Chief Growth Officer.

With offices in Washington, D.C., Los Angeles, and Palm Beach, AHS provides a supportive, professional environment where your work makes a real difference in animals’ lives. AHS is committed to fostering a welcoming workplace and actively encourages high-performing applicants from all backgrounds.

Experience in the nonprofit space, especially in animal welfare, is highly valued.

Position Summary

The VP, Marketing is responsible for the evolution and integrity of the AHS and GHS brand and for developing and executing marketing strategies that drive business objectives and support international growth. The role will define brand strategy, conduct market analysis, and lead a cross‑functional marketing team covering brand and positioning, content, digital, program sales, and fundraising. The VP will collaborate with the CCO, CEO, and senior leadership to maintain brand consistency across all communication channels.

Responsibilities

Marketing Strategy, Vision and Leadership

• Reimagine and implement an integrated marketing vision that builds brand awareness and engagement.
• Work with the CGO, CPO, COO, CCO, VP, Partnerships, and agency partners to refine brand architecture, vision, and strategy.
• Support the CCO and CEO on PR and executive visibility plans.
• Set and monitor KPIs to gauge marketing effectiveness.
• Drive “always on” and seasonal / trend‑driven marketing campaigns to increase brand awareness, consideration, and conversion.

Digital Marketing

Partnership and Program Marketing

Team and Budget Management

Experience, Knowledge, Skills and Abilities

Direct Reports

Physical Demands and Work Environment

Core Values

EEO Statement

American Humane Society (AHS) is an Equal Opportunity Employer with a commitment to fostering a welcoming, supportive workplace where our work makes a real difference in animals’ lives.

Job Details

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