Digital Onboarding Value stream Discovery Pod lead

Product Group Manager

The Product Group Manager manages and provides strategic guidance to a team of product management professionals in developing and implementing the Bank's products, services and programs including features, benefits and characteristics that meet customer needs. The Product Group Manager also manages a particular product or suite of products supporting in the achievement of a business strategy. This role acts as a source for innovation led through customer insights and creating a better customer and employee experience with a particular product. The role is accountable for business results and product sales, working with Acquisition teams to ensure widget and volume targets are met.

Depth & Scope :

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling disciplinary actions, as required
• Leads and manages a team of experts and overall operation of a diverse team / group in an area of moderate product size, complexity or scope, while growing talent, developing skills and capabilities to achieve career goals, support project / initiative success and achieve business results
• Accountable for either a single major functional area with a mass or niche product / segment or for more than one functional area for a product / segment suite
• Ability to present and make recommendations to senior management and executives
• Provides expertise and advice on distribution issues (i.e. primarily 3rd party channels) for niche / customized products / segments
• Ensures an integrated approach with other business areas, broader organization, and enterprise as appropriate
• Coordinates and prioritizes multiple initiatives and manages resource allocation
• Establishes effective relationships with different Stakeholders, Business Sponsors, Executives and LOB
• Provides support and contributes to the overall discipline and strategy for respective areas
• Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
• Deep knowledge and understanding of businesses / technology, and organizational practices / disciplines
• Sound to advanced knowledge of external competition, industry and / or market trends in relation to own function / business
• Focus on short to medium-term issues
• Oversees product teams / groups and ensures the simple and efficient delivery of products and services to the customer
• Provides vision, leadership and strategic guidance in developing and implementing Bank's products, services and programs including features, benefits and characteristics
• Develops and implements products / policies and procedures in such a way that it enhances the end to end customer experience (including training, enhancement and irritant reduction) while achieving business objectives
• Develops and manages the product development calendar for the team and oversees the successful and seamless execution of deliverables
• Builds and maintains effective relationships with sales distribution, key internal stakeholders and / or external partners to ensure that customer needs are considered in strategic decisions and in the development of options, solutions and alternatives
• Leads business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact
• Liaises with partners (i.e. Marketing, Phone Channel, Retail) to understand industry and customer trends; Analyzes challenges and identifies areas of opportunity through customer research, focus groups, and external secondary research; Facilitates ideation sessions and builds necessary business cases for NPD, identifying solutions and building stronger plans for growth
• Manages the product development budget of the team; Determines the optimal allocation of overall budget to ensure objectives can be achieved or exceeded
• Manages the identification of competitive offerings in the market and their strengths and weaknesses
• Determines the methodology to quantify market analysis to assess product performance including product lifecycle, quality, technical support, marketing programs and sales support
• Oversees the creation of product roadmaps to illustrate the vision for the product; Plans product solutions that meet the needs of targeted customers
• Partners with marketing and various channels to develop programs to move buyers through the buying process
• Directs market research projects and recommends methods for growing existing markets and developing opportunities for customer products and services
• Establishes an annual business and expense plan for the product / segment, monitors results to plan
• Implements and monitors product / segment performance against objectives, recommending enhancements to ensure a consistent customer, brand experience
• Delivers financial results for the product / product suite via operation of all available levers : pricing, margin, volume etc., creates and delivers business cases to achieve strategic business results (acquisition, retention, customer experience, engagement and market share)
• Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD's operating model to maximize efficiency, effectiveness and scale
• Conducts ongoing industry and competitive analysis to obtain market insights and ensure Acquisition Teams are kept informed of matters to be competitive and win in the market place
• Executes on the annual business plan to deliver results aligned with business strategies
• Develops and implements products to drive profitable product growth and increased market share through strategic partnerships with internal / external stakeholders, as well as, industry, and customer insights / foresights expertise
• Refines product management strategies through detailed analysis of the P&L, ongoing competitive research and review of marketing / risk management tactics
• Participates and collaborates on initiatives with internal and external service providers (IT, operations, legal, compliance, marketing etc.) to ensure the product meets TDBG objectives and standards
• Ensures effective product policies and processes are established to support business processes align with risk appetite
• Reviews and approves business and expense plans and tracks success and effectiveness of product development delivery and implementation
• Ensures all products are in compliance and meet all regulatory requirements
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct

Education & Experience :

Employee / Team Accountabilities :