Manager, Sportsbook Generosity Strategy

Manager, Sportsbook Generosity Strategy

As a Manager, Sportsbook Generosity Strategy at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns. You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP, Analytics & Finance to plan upcoming campaigns, recap previous campaign performance, and manage promotional budgets and forecasts.

The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and the ability to utilize and analyze data.

Responsibilities

• Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
• Manage and report on promotional spend vs budgets
• Collaborate with finance on the creation of forecasts at the daily and monthly level
• Assist in the day to day promotional operations from a data driven perspective
• Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
• Ideate around tentpole moments in sports, helping to create plans for big events and operationalizing these plans
• Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
• Analyze data and trends to find efficiencies in promotional bonusing
• Understand customer drivers and behaviors in order to create campaigns that achieve company targets
• Actively monitor the competitor landscape
• Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Finance, Product, and Data analytics
• Flexible work schedule will be required, including some evenings, weekends, and occasional holidays

Required Qualifications