The Role Gorilla Commerce is looking for an extremely passionate, goal-orientated Performance Marketing Associate - to facilitate analysis and day to day execution of product optimization across our family of brands on the Amazon and Walmart seller platforms . This person will be both a creative and analytical individual who uses data to influence recommendations that drive performance.
Job Description : As a Performance Marketing Associate, you will play a crucial role in driving the success of our advertising campaigns on Amazon and the Off- Amazon platforms. You will be responsible for executing and optimizing digital marketing initiatives, with a focus on maximizing ROI and delivering measurable results. Working closely with our team of advertising experts, you will have the opportunity to work on a diverse range of projects and contribute to the growth and success of GCs' businesses.
The ideal candidate will be able to thrive in a fast-paced environment, juggling multiple priorities at once. Flexibility, organization and communication skills, and the ability to prioritize in a constantly changing and highly ambiguous business environment are also key. As an innovative online branded consumer goods company, we are committed to bringing high-quality products to our customers to make everyday life easier – the right person for this role will ensure customers are seeing our products and converting from browsers to buyers.
Responsibilities :
Plan, create, and optimize on-Amazon and on-Walmart paid marketing campaigns across the Gorilla Commerce portfolio of brands. Conduct keyword research and analysis to identify high-performing keywords and optimize campaign performance. Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization. Drive Amazon advertising efficiency by optimizing campaigns to achieve target TACoS and maximize CVR, ensuring sustained growth and profitability through data-driven strategies and continuous performance analysis. Manage advertising budgets effectively to maximize ROI and achieve company's objectives. Collaborate with cross-functional teams to ensure alignment of advertising strategies with overall business goals. Stay updated on industry trends, best practices, and new features on the Amazon platform to continuously improve campaign performance. Elevate reporting analysis skills, proficiently utilizing Excel to interpret diverse reports and strategically align information to achieve set goals. Create and deliver weekly / monthly advertising reporting for leadership.
Requirements :
Bachelor's degree in Marketing, Advertising, Business, or related field. We are seeking candidates with 2-3 years of digital marketing experience, specializing in performance marketing on the Amazon advertising platform -
While Walmart experience is preferred, it is not mandatory
Opportunity to work with a dynamic and innovative team in a fast-paced and rapidly growing industry.
People Describe You As
Passionate – someone who puts forth 110% effort in everything they do Dependable and committed. You own your tasks and take full accountability Comfortable with change and ambiguity Detail Oriented Team player with excellent time management skills but with the ability to flex on a dime for ever-changing business needs Highly entrepreneurial mindset with a “get it done” attitude and approach Strong problem-solving skills Strong interpersonal skills, excellent communication (written and verbal) and presentation skills. Job Details :
100% Remote Role based outside of the U.S. Contractor position – paid through Deel 40 hours per week Working hours : Monday – Friday 8am – 5pm Eastern Standard Time (EST). Please notewith the Daylight Savings time change it may entail a local time shift. We will provide equipment. PTO available
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Performance Marketing • Hartford, CT, United States