SENIOR BRAND MANAGER

The Sr. Brand Manager is responsible for participating in the management, development and implementation of brand strategy for the Shamrock foodservice exclusive brand portfolio. This individual will work with the management team, associates and advertising agencies, and other resources in translating and deploying a cohesive brand strategy and product portfolio across all aspects of the assigned portfolio. This includes the development of annual marketing plans, budgets, marketing programs, sales force educational tools, promotions, direct mail and advertising as necessary for the assigned exclusive brand portfolio

Essential Duties :

• Develop and translate enterprise foodservice exclusive brand strategies, marketing plans, and customer insights into actionable plans.
• Management of the assigned brand and product portfolio and delivery of volume, share, and profit objectives consistent with overall company strategy.
• Lead the development and oversight of all marketing communications elements including advertising, channel specific sales materials for assigned brands.
• Work with category management team and manufacturing business leaders to identify opportunities to improve existing product portfolio including on-going product enhancement and packaging evolution
• Develop packaging and messaging for the launch of new exclusive brand products into the channel
• Lead multi-functional teams in establishing and driving the execution of essential business building objectives
• Fiscal Management including annual budgeting, ROI analytics, forecasting and sales reporting for assigned exclusive brand portfolio
• Manage and Track execution of plans, communicate results, and make recommendations for improvement.
• Provide regular updates to key stakeholders.
• Research and insights including understanding the competitive marketplace providing recommendations on new products, pricing, cost optimization, and profitability.
• Other duties as assigned.

Qualifications :

Corporate Summary :

At Shamrock Foods Company, people come first – our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.

Our Mission : At Shamrock Foods Company, we live by our founding family’s motto to “treat associates like family and customers like friends.”

Why work for us?

Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy.  That’s why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck.  And it doesn’t stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education, and wellness programs.

Equal Opportunity Employer

At Shamrock Foods Company all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.