Vice President / Senior Director of Marketing

Vice President / Senior Director of Marketing

Prime Hospitality Group started with five Ruth's Chris Steak House restaurants and swiftly grew to twelve locations, becoming the largest franchise group of the global brand. PHG has also expanded to additional food and beverage concepts including Brasserie 23, The Exchange and Un Deux Trois Caf. As we continue to expand our restaurant portfolio, as a franchisee for Marriott and Hilton, PHG has emerged into the hotel hospitality space, developing a full portfolio of hospitality forward brands.

As a committed employer, we seek dedicated Team Members and empower them to achieve their goals. With passion and values to guide our Team, we work tirelessly to provide unparalleled hospitality and outstanding experiences.

At PHG we are proud of our agile and committed culture, which has led PHG to be selected as one of the "Great Places to Work" in Indiana in 2024. We are honored to have been ranked, and we know that it is our collective dedication that makes PHG an exceptional place to work.

Core Values :

• Demand for Excellence
• Passion for Hospitality
• Desire to Win
• Unwavering Commitment
• Hunger to Grow

Your Impact :

The Vice President / Senior Director of Marketing leads PHG's marketing strategy across all brands, ensuring alignment between hospitality excellence, innovation, and business performance. This strategic leader oversees brand development, analytics, digital transformation, and marketing performance across all restaurants and hotels, including Great Lakes Capital, a related development company. They are responsible for crafting compelling brand stories, fostering guest loyalty, and driving measurable ROI through insight-driven campaigns and AI-enabled tools. Reporting directly to the President, this role ensures that marketing strategies elevate both the guest experience and organizational growth.

Your Responsibilities :

Develop and execute comprehensive marketing strategies and budgets for all PHG brands and GLC developments, including hotels, restaurants, and corporate initiatives.

Lead, mentor, and hold accountable the internal marketing team and external partners, fostering a collaborative, performance-driven culture.

Oversee and manage marketing plans, calendars, and budgets; track ROI utilizing data analytics and AI insights.

Integrate AI-driven tools and automation to optimize campaign targeting, performance tracking, and workflow efficiency.

Oversee brand positioning, identity development, storytelling, and creative direction across PHG and GLC brands.

Partner with Operations, Sales, and Finance to align marketing efforts with business goals.

Integrate guest feedback and satisfaction metrics into marketing strategies to enhance guest experience and loyalty.

Oversee digital marketing, CRM, SEO / SEM, website management, and social media strategy to ensure cohesive execution.

Ensure all creative materials uphold brand standards and elevate guest perception across all touchpoints.

Direct public relations, sponsorships, influencer programs, and strategic partnerships to strengthen brand visibility.

Monitor guest and market feedback to refine engagement strategies and identify opportunities for growth.

Support future team scalability, identifying emerging needs and developing talent pipelines within marketing.

Your Skills / Experience :

Bachelor's degree in Marketing, Communications, or Business (Master's preferred).

10+ years of progressive marketing leadership, ideally in hospitality or multi-brand environments.

Demonstrated ability in strategic thinking, cross-functional collaboration, and tactical execution.

Experience leading digital transformation initiatives, including AI and automation in marketing workflows.

Strong financial acumen with a proven ability to manage budgets and assess data-driven marketing performance.

Exceptional storytelling ability with a track record of elevating brand identity and guest engagement.

Excellent leadership, communication, and organizational skills with a passion for innovation.

Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Must be willing to relocate to Indianapolis, IN and travel as job necessitates.

Our Perks and Benefits :

PHG is committed to continually enhancing the employee experience by actively seeking new perks and benefits. For the most up-to-date offerings visit primehg.com.

Work Authorization Requirements :

Authorized to work in the United States of America.

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The above requirements outline management's assignment.

Affirmative Action / EEO Statement :

PHG is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Our policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. PHG makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Work Schedule :