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Strategic Lead Marketer / Marketing Director

Strategic Lead Marketer / Marketing Director

Marketing DirectionTampa, FL, US
30+ days ago
Job type
  • Full-time
  • Part-time
Job description

Job Description

Job Description

Salary : DOE

Strategic Lead Marketer / Marketing Director (FULLY REMOTE)

Marketing Direction is a fast-growing, fully remote marketing agency that delivers high-quality marketing programs to a mix of B2B and B2C private companies. We are seeking a highly skilled and versatile Strategic Lead Marketer to join our team. This unique role requires a strategic thinker with a passion for hands-on execution, capable of developing effective marketing strategies and directly managing their implementation to achieve exceptional results for our clients.

As a Strategic Lead Marketer, you will be responsible for both crafting and executing marketing plans for assigned clients, primarily located in Central Florida. You will work closely with clients to understand their objectives, develop tailored strategies, and then lead and participate in the implementation of those strategies, working with cross-functional teams and potentially directly executing key marketing activities.

This role demands a proactive individual with a strong understanding of various digital marketing disciplines and the ability to manage projects from concept to completion.

ACTIVITIES :

  • Develop and present comprehensive marketing strategies and 24 month Detailed Marketing Action Plans (DMAPs) to clients (must be proficient with PowerPoint and Excel).
  • Lead client discussions to understand their business goals, target audience, and marketing needs.
  • Translate comprehensive marketing strategies into actionable project plans and manage their execution.
  • Directly implement a range of digital marketing activities, potentially including :

Search Engine Marketing (SEO & PPC)

  • Social Media Marketing (Organic & Paid)
  • Email Marketing and Automation
  • Content Marketing (Copywriting, etc.)
  • Website and Landing Page Optimization
  • Analytics and Reporting
  • Coordinate with internal team, freelance specialists and vendors as needed for specialized tasks.
  • Build and maintain strong, collaborative relationships with clients, serving as their primary point of contact for strategy and implementation.
  • Monitor and analyze marketing performance, providing regular reports and insights to clients, and making necessary adjustments to optimize results.
  • Manage client marketing budgets and ensure projects are delivered on time and within budget.
  • Host and lead regular status meetings with clients and internal teams.
  • Maintain detailed project status reports and communicate progress effectively.

    • BEHAVIORS :

  • Strategic, action-oriented, and results-focused with a strong drive for achieving client goals.
  • Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
  • Excellent problem-solving and analytical skills, with the ability to interpret data and make informed decisions.
  • Proactive and self-motivated, with the ability to work independently and collaboratively.
  • Exceptional communication and presentation skills, both written and verbal.
  • Strong client service and interpersonal skills, with the ability to build trust and rapport.

    • SKILLS :

  • Proven ability to develop and persuasively articulate effective marketing strategies through clear and compelling presentations (e.g., PowerPoint).
  • Demonstrated experience in managing and executing a range of digital marketing activities.
  • Strong understanding of SEO, PPC, social media marketing, email marketing, content marketing, and website analytics.
  • Familiarity with project management tools (e.g., Monday.com, Workamajig), CRM systems (e.g. HubSpot, Pipedrive, Salesforce), and content management systems (e.g., WordPress).
  • Proficiency in relevant marketing platforms and tools (e.g., Google Ads, social media ad platforms, email marketing platforms, Google Analytics).
  • Excellent project management, time management, and multitasking skills.
  • Strong analytical skills and the ability to interpret data to drive strategic adjustments.
  • Exceptional written and verbal communication skills, including presentation skills.
  • Strong client management and interpersonal skills.
  • Proficiency in Microsoft Office applications.

    • EDUCATION & EXPERIENCE :

  • Minimum of Bachelors degree in business administration, marketing, or a related field.
  • Minimum of 15 years of progressive marketing experience, with a blend of strategic planning and hands-on implementation.
  • Mix of corporate, agency and consulting experience with a focus on B2B marketing is strongly preferred.
  • Proven track record of developing and executing successful marketing campaigns.

    • This request is for independent contractors not full time or part time employment. This will encompass project work as needed for clients in a variety of industries. We are a fully remote agency, so you will have the luxury of working from your home office with only occasional in-person presentations and client visits.

    Please submit your resume, LinkedIn profile, work samples and desired compensation rate if you feel you are a match for this opportunity and :

  • Can work independently but also collaboratively
  • Are good at providing regular status updates
  • Manage your time well
  • Consistently meet deadlines
  • Stay within budget
  • Are interested in working with us and our clients, wed love to get to know you!

    • Incomplete submissions will not be reviewed.

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