A company is looking for a Marketing Automation Specialist (Pardot) to manage and optimize marketing campaigns. Key Responsibilities Build and launch full-cycle marketing campaigns using Pardot Design and execute drip / nurture campaigns to enhance lead conversion Create and manage dashboards and reporting to monitor campaign performance Required Qualifications Deep hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce CRM Proven skills in campaign building from segmentation to reporting Understanding of marketing attribution models Ability to build automations, forms, and lead management flows independently Experience with outbound prospecting tools such as Apollo is a plus
Automation Specialist • Louisville, Kentucky, United States