Director, Marketing (52248)

Work with President / GM to develop, initiate and create our strategic marketing plan and maintain brand standards while delivering consistent growth in in revenue, team database and fan engagement. Develop and implement game promotions, theme nights, and manage the ballpark experience at AutoZone Park, including but not limited to game script, music, video boards, control room and in-game entertainment to achieve memorable and engaging fan experience. Design and implement marketing programs to support all aspects of ticket sales including season tickets, group tickets and single game tickets. Create and implement creative and unique opportunities to generate leads and database growth in emails and phone numbers across all revenue driving departments. Work with corporate partnerships, retail, and special events to create revenue driving programs and opportunities, Work with Special Events to develop and market non-game day revenue opportunities that attract fans beyond baseball. Oversee and manage marketing budget, allocate and invest funds while tracking ROI. Oversee external communications, including press releases, email marketing, and team broadcasts. Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue. Manage relationships with marketing agency to drive ROI through traditional and digital. Develop fun and engaging campaigns, social media posts, email marketing and content aimed at generating sales, driving traffic, lead generation, top of mind awareness I the community, and user engagement. Lead our graphic design & video production team and establish our overall annual creative campaign while keeping club on-brand through all communications. Identify and embrace marketing trends and new technologies that help reach organizations overall business objectives. Utilize SEO and social media strategies to attract new fans and enhance paid social. Collaborate with Community Relations on outreach & grass-roots marketing initiatives including utilization of Rockey the Redbird and Promo Team. Analyze in-stadium and digital market research surveys to help understand fan behaviors; create and implement ways to improve fan NPS scores. Be on call to push / pull tarp as needed as well as set up Saturday / holiday fireworks shows. Other duties and responsibilities as deemed necessary by Senior Leadership. Minimum of three years of marketing / advertising experience Proficient with Adobe Creative Suite (Illustrator, InDesign, Photoshop) Experience with Eloqua or similar email marketing software Bachelor’s Degree in Advertising, Marketing, or related field or equivalent experience Proven leadership and managing a team Ability to work independently and as part of a team Strong data driven mindset and ability to use analytics to drive results Creative and analytical thinker Strong writing and verbal communication skills Must be a self-starter with passion to work long hours and Professional image and demeanor Strong organization and time management skills; ability to multitask

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