Segment Strategy Associate (Open to hiring Segment Strategy Manager level)

As a member of our Segment Strategy team youll play a key role in shaping how Wellmark competes and grows in our core market segments. You will serve as a central hub for your assigned segment partnering closely with Product Market Insights and Competitive Intelligence Marketing & Communications Sales and other cross-functional teams to translate market insights customer needs and competitive trends into clear segment strategies and go-to-market plans. This means connecting dots between data and real-world decisions ensuring our segment strategy is aligned with corporate objectives and is clearly communicated to stakeholders at all levels.

The ideal candidate is a curious analytical business-minded professional skilled at turning data into clear insights and recommendations. You have experience in developing strategies through analysis and cross functional partnerships with a talent for communicating complex ideas to various audiences. Comfortable with ambiguity youre eager to learn about industry dynamics able to influence without authority and build trust with your peers and leaders. Strong communication and collaboration skills are essential as is a drive to support Wellmarks growth and improve member experience.

Qualifications :

Segment Strategy Associate

Required :

• Bachelors degree in Finance Economics Insurance Business Management Pharmacy or other health-related program plus one year of applicable business experience (which may include internship) OR 4 years of direct and applicable business experience.
• Specific understanding of strategic planning profitability financial metrics market and / or external influences.
• Strong ability to interact professionally with senior leadership and key executives.
• Ability to support in the building and implementing of strategic initiatives that achieve bottom-line results.
• Demonstrated understanding of customer needs and ability to successfully develop and deliver customer-focused solutions.
• Critical thinking and problem-solving skills. Natural curiosity business intuition and financial acumen.
• Willingness to approach problems from different perspectives in order to produce creative innovative solutions.
• Strong written and verbal communication skills with the ability to articulate business implications and recommendations to varying audiences including senior leadership. Strong presentation skills.
• Ability to distill large amounts of information into relevant actionable insights.
• Ability to evaluate workflows and support the successful alignment with product strategy and implementation.
• Identify opportunities and partner in the implementation of solutions and evaluation of impact.
• Ability to develop strong relationships through collaboration and teamwork.
• Proficiency with Microsoft Office and web-based applications.
• Ability to prioritize initiatives support in the alignment of appropriate resources and partner with others in order to achieve success.
• Self-starter with the ability to produce quality results.
• Flexible and adaptable to change.
• Travel required up to 5%.

Preferred :

Segment Strategy Manager

Required :

Preferred :

Additional Information :

a. Work with Product team and other cross-functional teams to ideate and develop management and execution of assigned market segment strategy. As the central hub of the segment develop subject matter expertise and work collectively with others together to develop manage and execute a segment strategy including the creation of the annual go-to market plan

b. Support in the alignment of segment strategy with corporate goals to meet membership revenue and margin goals and improve the customer experience measured by Wellmarks proprietary Member Loyalty Index (MLI)

c. Engage and assist in the development recommendation management and implementation of distribution pricing promotion and messaging strategies for assigned market segments including planning and reporting activities. Partner closely with Product Marketing and Communications as well as Sales to translate the corporate divisional and departmental strategy into the market segment strategy

d. In partnership with the Segment team and others build and develop business cases in the formulation of marketing / sales projects. Collaborate with the market implementation project team and with leadership guidance may provide direction on the market oversee all aspects of identifying obtaining approval and implementing strategic projects involving new potential business partnerships new product offerings or the disengagement of existing business segments

e. In partnership with the Segment team and others develop an annual segment go-to market plan that details monthly execution points driven by key performance indicators and return on investment. Monitor the performance of the plan and suggest revisions as necessary. Provide dashboard reports of segment performance and initiative progress on a monthly basis. Actively participate in the annual enrollment forecasting process.

f. Assist with monitoring performance and return on investment for assigned segment(s) and for providing insights for any necessary changes in direction. Communicate performance results to the Director and applicable stakeholders on a regular basis

g. Work closely with the Project Managers Product Team Market Research Marketing and Communications as well as Sales Leadership to ensure service changes are implemented efficiently and are accurately portrayed in materials explaining products to customers distribution channels and others

h. Keep up to date with industry issues competitor products and apply knowledge of the health and well-being industry and Wellmarks marketplace to develop recommendations.

i. Other duties as assigned.

This job requires a non-compete agreement.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit hire train and promote individuals in all job classifications without regard to race color religion sex national origin age veteran status disability sexual orientation gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at

Please inform us if you meet the definition of a Covered DoD official.

At this time Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes but IS NOT LIMITED TO : F1-OPT F1-CPT H-1B TN L-1 J-1 etc. For additional information around work authorization needs please refer to the following resources : Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Remote Work : No

Employment Type : Full-time

Key Skills

Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics

Experience : years

Vacancy : 1