Senior Growth Marketing Specialist

Job Description

Job Description

Job Description

We are seeking a highly motivated and data-driven Senior Growth Marketing Specialist to join our growing Marketing Communications (MarCom) team. Reporting to the Marketing Communications Manager and working closely with the Chief Marketing Officer (CMO), this role is pivotal in advancing the firm’s marketing, business development, and client experience objectives.

The Senior Growth Marketing Specialist combines strategic marketing expertise with strong analytical skills, ensuring campaigns and programs are designed, executed, and optimized for measurable outcomes. This individual will lead content-driven demand generation, manage digital and email initiatives, oversee the firm’s client feedback and listening programs, and translate marketing performance into actionable insights that drive business growth.

This position is ideal for a marketing professional who excels at turning data into strategy, telling the story behind the numbers, and guiding decision-making across marketing and business development efforts.

Essential Duties and Responsibilities :

Analytics, Insights & Reporting

• Lead the development of a marketing analytics framework to measure performance across all digital, content, and campaign initiatives.
• Collect, analyze, and report on data from multiple sources (web, SEO, email, CRM, social, campaigns) to evaluate effectiveness and ROI.
• Develop dashboards and reports for leadership that highlight trends, provide context, and tell the story behind the numbers.
• Translate insights into actionable recommendations that enhance campaign performance, client engagement, and business development outcomes.
• Benchmark performance against industry standards and continually refine metrics to focus on outcomes, not just outputs.

Content Marketing & Demand Generation

Digital & Web Strategy

Client Experience (CX)

Skills / Requirements :

Additional Information

The requirements listed are representative of the knowledge, skills and / or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are looking for high energy, creative, flexible, patient, self-starters who are willing to work at a dynamic pace. Candidates must share a commitment to our company’s Vision, Mission and Shared Values.

Timmons Group is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status.

Timmons Group is a full-service engineering and technology firm recognized nationally as a “Best Firm to Work For” by CE News. With over 15 offices throughout the Mid-Atlantic and Southeast, we provide civil engineering, environmental, economic development, GIS / geospatial technology, landscape architecture, and surveying services to a diverse client base. As one of Engineering News Record’s (ENR) Top 500 Design Firms for over 30 years, we are dedicated to being an employer of choice and providing our people with the best resources, technology, and culture to help them thrive in an engaging career development setting. For more information, visit www.timmons.com.

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